A Hot Month for Big Name Alliances
Last week, it was Match.com and Dr. Phil. Today, Yahoo! Personals and Starbucks announced their new working-together deal. I’ve got to admit, both deals sound like genius to me. Four stronger brands are hard to imagine:Match.com, Dr. Phil, Yahoo! Personals and Starbucks. None can help but to benefit by the connections.
The Yahoo! Personals and Starbucks concoction is particularly cute: see this page, linked from the Yahoo! Personals home page. This Espresso Dating page is so adorable it hurts! The polar opposite of the too serious Dr. Phil FindMindBind business, you see a cartoonish drawing that looks like your typical Starbucks, with links to dating advice (Online or off? What to wear? Where to go? Navigating the dating scene is tough even with some experience.), ideas for dates (Picking the perfect activity for a first or second date is never easy. When it’s up to you to plan something special, take some pressure off by consulting this list of unexpected date options.), and character insights by coffee orders (My usual latte: Personality - Trendy, active, upbeat
Perfect Date - Rent a campy B movie and kick back with some popcorn).
And here’s the real coup de grace: If you subscribe to Yahoo! Personals, you’ll get a Starbucks card loaded with $10. WHAT A DEAL! Nobody loses! Pure inspiration.
Now my alliance is really split. Drew and I met on Match.com, so I feel a nostalgic loyalty to good ol’ Match. But as many times as I have told the powers that be at Match.com, they continue to ignore me and my resources. I would be at least as good an alliance partner as Dr. Phil, don’t you think? Come to think of it, Dr. Phil has ignored my overtures, too.
Frankly, lately I have been pushing Yahoo! I like their Personals Premier membership, and my clients have been doing well on that site. And Yahoo! Personals discovered ME, for heavens sake. I didn’t even have to ask. Did you know that I was one of their dating experts/writers? Take a look. I’m adorable. So there, Match.com.
From Your Romance Coach, Kathryn Lord
Gee, I wonder where they got that idea.
http://www.ItsJustCoffee.com
Posted by Anonymous on 02/07 at 03:25 PM