Gender Ratios and Internet Dating and Relationship Sites
Dating and matchmaking sites are having to compete harder and harder for your dollars. More than 850 different sites now crowd the wires, and the fast pace of visitor traffic has slowed from the red hot growth of the past five years. One of the ways some of the larger sites are trying to differentiate themselves from the pack is to define themselves as “Relationship sites” as opposed to “Dating sites.” Serious daters are 20% more likely to become paying subscribers than more casual singles. eHarmony, PerfectMatch.com, and True.com are the top three calling themselves “Relationship sites.” YahooPersonals is trying to straddle the fence with it’s new “Premier” designation (see my blog entry). Match.com, the industry biggie, is moving in that direction as well.
eHarmony, PerfectMatch, and True all use what they call “scientific” means to pair folks with the best matches. That means questionnaires for subscribers to fill out and some sort of matching procedure that takes place behind the scene (read: the computer somehow “reads” the questionnaires and then pulls out “matches” based on some kind of formula). These sites tend to appeal to women, because of the purported seriousness (a relationships-only orientation), the safety (True’s background checks and attempts to keep married people out), and the highly structured, more active role of the dating site in doing the actual matching and communicating (eHarmony). Men tend to find the sites irritating: They don’t like the long questionnaires, they don’t like being matched by the computer, and they don’t like not being able to cruise through the profiles and pick for themselves. Guys particularly don’t like not being able to see photos (eHarmony).
This trend plays out in the gender ratios. Dating sites have tended to mirror the gender ratios of the Internet in general—around 60/40, male to female.
However, in these “Relationship sites,” the ratios tend to be just the opposite, or even more skewed: More like 60/40 female to male, or worse at PerfectMatch. A reader (male) just sent me this from PerfectMatch: “Thanks in part to our new relationship with the Lifetime television; women now outnumber men on PerfectMatch.com two to one! Men, for a limited time, you can receive 3 months for only $59.95 on PerfectMatch.com. That’s right, a full three months, all access premium subscription, for only $59.95, a savings of over $100!” (PerfectMatch got partnered with Dr. Phil. He did a show about online dating around Valentine’s. PerfectMatch gave away 1,000,000 free memberships before 2/28, and 90% of those who signed up are women. )
These gender ratios are probably even worse for older single women. The male to female ratios even out around 40 and 50, then tip towards women outnumbering men as the ages go up. And of course, we have the issue of men looking for younger women, which tilts the tables even more against older women.
So guys: The numbers favor you at those “Relationship sites.” Particularly if you are older. If you are tired of no or low response, you might want to try one of them out. Ladies: Even though “Relationship sites” may feel more appealing, the numbers are not great for you. Particularly if you are older. If you must, use one of these “Relationship sites,” but hedge you bets and also sign up on a big site where the odds favor you more. My current favorite is YahooPersonals. Sign up for the Premier version and get the best of both worlds.
And that (male) reader is insulted that the wimmin’ get a free pass, and that he is expected to pony up the buxx. And at that, the “great deal offer”, in a word—isn’t a great deal.
More importantly, now that I have worked off the testosterone, is my wondering how serious all that fresh young mea….er, those fresh young wimmin’ are, when they don’t have to “show green”. Are they just wanting to have the attention of men writing to them, or are they ready to hook up, as my children say.
Inquiring minds wanna know.
Posted by The Geezer on 03/02 at 02:23 PM