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Kathryn's Blog: Technology, Academia, and Dating
There’s nothing like New Year’s for starting fresh, and if you have an old relationship that needs some housecleaning, here’s an article below that will tell you just how to do it.
The Post-Breakup Technology Cleanse
by Melissa Noble
If you’re one of the three people out there who endures a completely mutual, pain-free and friendly as a bouquet of roses break-up, then read no further. The below is not intended for you. Now, if you fall into the category of “everyone else” and your recent split caused a rush of heated double-clicks and jealous scrolls through a flurry of screens large and small, then you really ought to fumigate your technology like you would a roach-infested kitchen.
Here’s how:
1.) Delete every single e-mail ever given or received
As cathartic as it might sound to keep an archive of sweet messages, witty one-liners and even the cruel and brutal (as a remembrance as to why you should never reconcile) just don’t. Instead, search and delete every received and sent message. It might sound time-consuming and dramatic, but you’ll come to realize how much you’ll enjoy having an ex-free inbox.
2.) Cleanse your smart phone
Deleting someone’s number isn’t good enough. Nay. Go in and scrub away every trace like you would shower grime. In one broad stroke, eliminate every missed, outgoing and dialed call, plus every sent and received text and picture. You want no excuse to cave, crumble and call.
3.) Un-friend from Facebook and possibly block
Facebook is the Mecca of peeping Toms and an all-access pass to an ex’s status updates, wall posts from attractive members of the opposite sex, and pictures with said attractive members of the opposite sex. Unless you’re a masochist, it’s just bad, bad, bad news. Absolutely un-friend, and if you want to take it one step further (and why wouldn’t you?) use that nifty “block button.” Blocking eliminates you from coming up on a search and showing up on a mutual friend’s list of friends, so your ex likewise won’t be reminded of you and reach out in a fit of nostalgia.
4.) If you met on a dating site, remove from favorites and block
If you met on an online dating site, definitely remove your ex from your favorites and block him/her from contacting you. This one is a no-brainer.
5.) Un-follow and block on Twitter
The same rational for Facebook goes for Twitter. If you and significant other were tweeters and hung on each others posts, it’s time to unfollow and block. Life is just too short for 140 characters to unleash the millions of angry memories. Just trust us on this.
6.) Remove from IM
In Gmail, it’s possible to suppress a contact from appearing in your Gchat list. You can also remove or block a buddy in AIM, Skype and other such instant messaging systems. When you’re trying to write an e-mail to your mom or cruise a dating site for new love interests, what benefit is there in seeing your ex’s name in your chat list?
Yes, this technology cleanse is extreme. Think about it this way: seeing your ex online/in your phone will only make you think about what he/she is doing, realize you’re no longer privy to that info (at least not right now, maybe friendship lies ahead), and—as any human would—suffer as a result. Why not make technology work for you and remove the catalysts for this negative reminder?
If your ex wants to reconcile, he/she will find you. Or, given your freedom to exist without constant reminders, maybe you’ll see him/her in a new light and decide to reach out. Either way, keeping an ex’s fingerprints all over your technology will only help keep you jailed in breakup pain. We say, cleanse and be free. You’re too fabulous to wallow.

I love it when I see science catching up and studying what is actually going on in the dating world. Here’s proof of what I have been saying and seeing about the use of dating sites by older singles: Underlines are mine.
Online dating more popular
NEW YORK - ANY lingering stigma about finding true love online seems to be fading, particularly among older adults, researchers found.
In a study of 175 newlywed couples scientists at Iowa State University said those who met through online dating agencies, or social networking sites, tended to be older than other couples who met through traditional ways offline.
They were also less likely to be marrying for the first time and had shorter courtships before tying the knot - 18.5 months instead of 42 months.
‘In many cases, there are real structural forces that encourage the support and use of these technologies,’ said Alicia Cast, an associate professor of sociology at the university. ‘And one of them is just structural constraints on people’s time - such as people who have kids, or have full-time jobs, or work long or extensive hours,’ she added in a statement.
But the online spouses were as attractive, intelligent and had the same self-esteem levels of the offline couples.
Prof Cast and her graduate assistant Jamie McCartney studied data on the couples over a three-year period. Twenty five couples in the study had met online. ‘My understanding is that there are very few studies that have been able to simultaneously get access to a source of couples who met through more conventional means, along with those who choose to meet people online,’ said Prof Cast.—REUTERS

Here’s another resource for the time-challenged, thanks to iPhone. Do you have one yet? Can’t say that I am not tempted, but my Blackberry isn’t ever two years old yet. However, as we know, it was already an antique the day I started using it, right? Anyway, this iPhone app seems a little less eerie than outsourcing your love search that I wrote about in the last posting. I can actually see using it some myself, though not to look for love. Is there a stained glass craftsman nearby in this restaurant? How about other Romance Coaches? Wouldn’t that be fun, to know the interests of those around you?
Viewpoint: ‘Serendipity’ takes online dating to the next level
By Sarah Raghubir
Apple’s iPhone can play music, it can play videos and soon, it will be able to play matchmaker too.
“Serendipity,” Apple’s latest work in progress, could put a whole new spin on dating, giving Ottawa singles who have their hands full with a hectic schedule a chance to meet someone special.
The program will require its starry-eyed users to input a few personal details into their phone and be on their way with their regular routine: coffee and a newspaper at a local café, a bus ride down Elgin to work, or stopping in at the bank at the end of the day. “Serendipity,” using GPS technology, will vibrate to alert registered users that a possible love connection is in the area, making date-finding as simple as a thumbnail photo reading “Do you want to meet this person – yes or no?” This new technology makes speed dating and singles websites seem like a thing of the past.
Online dating services like Fastlife.ca suggest that though numbers change daily, they have over 10,000 registered users in the Ottawa-Gatineau area at any given time. So with Internet dating becoming a norm in today’s society, Apple seems to have spotted the market and jumped right into the deep end.
The iPhone’s target demographic has always been an entertainment-oriented crowd, especially compared to Blackberry or the new Nexus One’s business-minded users. If anyone has the potential to pull off an application like this, it’s certainly Apple.
But are Ottawa singles having so much trouble finding dates that they need a real-time software program playing cupid in their love lives? What happened to meeting people through friends, coworkers or family?
Just when we thought society couldn’t possibly be more dependent on their cell phones, it seems that even our relationships may be left up to technology.
Still, Apple might have its work cut out for it trying to get users to sign up for this program. Regardless of questions concerning privacy, costs and safety, dating in general is hard enough without a 24/7 fear that the love of your life, an avid iPhone user of course, could be around the corner at any moment. Dating is hard enough as it is without incorporating the constant mental stress and nerves of a first date (especially a blind one) into daily routine.
But maybe Apple could use this romantic gesture of a phenomenon to influence more than just the lives of hopeful singles.
Forget, for a second, the premise of the application as a dating tool. The idea of digitally connecting people with common interests could serve a useful purpose in a technology-based world of business. Perhaps on a personal level, “Serendipity” pushes the boundaries of unnecessary a little, but the concept of uniting partners, clients or companies with common goals and interests could be a more realistic use of this progressive new tool.
Nonetheless, if Apple is going to go forward with this application, they have some kinks to work out. “Serendipity” may take the work out of finding a date, but it certainly doesn’t ease the dating process itself.
So what’s next? A followup tool fully equipped with personalized date-night tips and pointers?
For all the romantics out there, let’s hope not.

Most of us are easily findable online now. Some of us are so much online that we need to keep track of what is being said about us or someone else who has the same name. If you are dating online, you need to be aware that your date likely is googling your name as soon as they know it. So Google your own regularly to find out what your date may be finding out about you. See this advice below for managing your online reputation.
Protecting Yourself.com
Here are some tips for defending your reputation online:
* Find out what people are saying about you. Search for yourself on search engines weekly and set up Google alerts and Twilert (for Twitter tweets) on your name.
* Sign up for free Web sites that allow you to create a brand for yourself, such as LinkedIn, Ziggs or Naymz.
* Buy the URL for your name from a site such as GoDaddy.com.
* Don’t respond online or in email to anyone who has said something bad about you on the Internet. This will only feed the fire.
* If someone has defamed you, check out the code of conduct regulations for the site where the comments were posted, and report the comments if they are a violation of the site’s abusive language policy. Copy the relevant regulation in your complaint.
* Create a blog and keep it updated. The goal is to make sure this new, accurate content rises to the top of a search of your name.
* If all else fails, hire an online-mangement service such as ReputationDefender to manage your reputation online.

New technology and ways of communicating seem to be cropping up daily. While I have not succumbed to texting, seems like a lot of folks love it. But texting and romance do not always mix well. Here are some guidelines to the whens and wheres of texting when it comes to love.
To Text Or Not To Text - Dating In A Web 2.0 World
Sending a text message can be a fun and flirty way to communicate with members of the opposite sex. However, depending on the nature of your relationship, more often than not, texting can damage your relationship, create hurt feelings, and send your status from “hot” to “permanently deleted” as quickly as it takes to press the send button.
Here are some of my online dating tips as it relates to text messaging someone you are involved with.
1. Running late? Send a text message to let your date know, if you are unable to call instead.
2. In a meeting? Of course you can’t call, so go ahead and quickly send an update of your status if your plans have changed.
3. Flirting by text. If you are in a relationship and have discussed the use of text messaging, let your honey know you are thinking about them and go ahead and send a cute text. “Thinking about U” will always make your partner feel good about your relationship, but only if you have continuity and a regular phone and dating schedule.
4. Reconnecting with an old flame? Forget about it. It screams booty call. If your intentions are sincere, please pick up the telephone.
5. I Love You! The first time you tell your sweetie that you love them should always be in person, without alcohol, and while you are fully clothed. The anticipation of those three special words should never be done initially in a text message.
6. Breaking Up. Please give someone the courtesy of ending a relationship in person, or at least via phone. Only a coward would break up with someone in a text message.
7. The Morning After. If your date ends up with a pile of clothing on the floor, please don’t text the them to say you had a good time. If you truly hope to see them again, pick up the phone and tell them how special the evening was. Better yet, if it’s in your budget, send flowers or a box of chocolate. If you are a woman, don’t text the man to say, “How are you?” It could send a message that you are needy and you may not hear from him again.
Keep in mind that text messaging can end up being a unilateral form of communication. You don’t know for sure if the other party has read your text, if it got lost in cyberspace, or if they deliberately chose to delete it.
Julie Spira is a dating coach and author of the bestselling online dating book, The Perils of Cyber-Dating: Confessions of a Hopeful Romantic Looking for Love Online. She helps single create Irresistible Online Dating Profiles. Visit her at CyberDatingExpert.com. Email Julie Spira.

I’m the grand champ of “tell the truth, never lie,” with anything that has to do with finding your true love online. Lying is just plain dumb and short-sighted. You’ll be found out, and then be branded a liar. It is not worth the risk, believe me. And it is becoming more risky all the time. Ways to find out whether your date is lying are becoming more and more available. Don’t let yourself be on the receiving end of some new lie detector service like the one described below.
The PeopleFinders Network Announces Lie Detector Applications for the iPhone
The PeopleFinders Network, the premier provider of online and mobile people search services, today announced the addition of Stud Or Dud and Are They Really Single iPhone applications and Websites to its portfolio of services. The applications arm singles with the only tool they need to find true love: their Apple iPhone.
Stud Or Dud and Are They Really Single provide today’s singles with quick, easy-to-view reports that can help them make important decisions about potential love interests. The reports are based on background information including age, marriage and divorce records, criminal history, business ownership, property ownership, evictions and more. With Stud Or Dud and Are They Really Single, people in the dating scene now have the tools they need to determine if Prince Charming is really Mr. Right.
“Stud Or Dud and Are They Really Single provide a new line of defense for people to protect themselves against those who misrepresent who they are, or who they aren’t,” said Bryce Lane, president and COO of PeopleFinders. “In the time it takes to order a beverage, people can easily run a comprehensive background check on their iPhone using our new apps. It’s a quick and easy way to weed out any white lies or half truths that sometimes pop up in conversation when you first meet someone.”
Stud Or Dud a.k.a. “Stud/Dud”
To conduct a Stud Or Dud search, users simply enter a name, age, date of birth, phone number, email address, city or state. The application quickly performs an extensive search through PeopleFinders’ proprietary database of public records and publicly available information, and formulates a comprehensive profile on the person of interest. Based on criteria such as stable address history, real estate ownership, business records, professional licenses, bankruptcies, criminal records and evictions, the application helps users determine whether the person might be a “stud” or “dud.”
Are They Really Single a.k.a. “Single?”
Are They Really Single, known as “Single?,” helps users confirm that a potential love interest is, in fact, single. To get started, users enter a name, age, date of birth, city or state. The service then searches through information pertaining to marriage, divorce, spousal and other domestic relationships, and creates a list of people who have or had long term relationships with the person. The service then compares the gender, age differences, last names (current and maiden) and other relevant data to find existing relatives or spouses, resulting in a relationship indicator report.
Pricing
Consumers can purchase each application for $0.99. This allows users to order an unlimited number of Stud Or Dud or Are They Really Single reports. Both services are also available online where users can purchase a single report for $9.95 or an annual membership with unlimited reports for $24.95.
Availability
Both Stud Or Dud and Are They Really Single are available online at http://www.studordud.com and http://www.aretheyreallysingle.com. Consumers can also download the applications to their iPhone by searching “Stud/Dud” and “Single?” in the iPhone App Store.
About The PeopleFinders Network
The PeopleFinders Network provides consumers and businesses with a collection of online and mobile people search services. Each service produces comprehensive reports based on the company’s propriety database of public records and publicly available information. The PeopleFinders Network is the only company that can search billions of records spanning the last 40 years, making search results more comprehensive and accurate than competitors. The PeopleFinders Network was founded in 1988 and is headquartered in Sacramento, California. For more information, visit http://www.peoplefinders.com.

Here’s a question I hear all the time: How long should we email before meeting? Internet dating has evolved to the point that many folks have little or no patience with emailing at all and want to move right to the phone or that first meeting at Starbuck’s. I do think that meeting too fast is a lost opportunity to get to know someone before having to deal with the physical reality, but it does seem that the physical reality is what many people want first and foremost. But as a general rule, it is not a good idea to let the email relationship continue on too long. First off, it is too easy to “fill in the blanks,” idealizing what you do not know, and then falling in love with what you have made up. And it is too easy for your email partner to hide behind the computer screen. Do not let an email relationship go on much more than two or three weeks before meeting and getting a grounding in reality.
GadgetMonkey’s Advice Column On Online Dating
DEAR GADGETMONKEY: At what point should I be meeting an Internet connection in person? I have been chatting with this guy online for three months and he still hasn’t committed to actually meeting me in the real world. Signed, Penelope Stuck Online.
DEAR PENELOPE STUCK ONLINE: At some point, you have to quit rooting for the Chicago Cubs to go to the World Series, for a French automobile that doesn’t suck, and yes, at some point, you have to ditch a loser online. If he’s not willing to meet you after three or four emails (much less three or four weeks), then it’s time to have them put up or shut up.
There’s probably a reason that they’re not willing to meet. Either they’re married, have a girlfriend, they’re quite ugly, or they’re working you remotely as part of a scam from Nigeria. I would say that it’s probably the last one, so hopefully they haven’t sent you any attachments that you opened or have asked you to wire them money by Western Union because they’re “stuck in Great Britain without their passport.” If you send me $200 and your social security number, I will be more than happy to send you more information on these types of scams on the Internet.

In the “What will they think of next?” category is avatar dating and RedLightCenter.com. Yeow. I just hopped over and the intro video about curled my hair (straight as a stick since I was born). This stuff is FFO. Literally. See the article below for one real life relationship that grew out of one that started with their avatars. I dunno. What do you think?
After they clicked, romance was for real
By Ellen McCarthy
Washington Post Staff Writer
A recent study by four academics, including professors from Harvard Business School and Duke University, suggests that online dating sites regularly leave users disappointed because they present potential matches as a rundown of characteristics—age, race, religion, income—that in no way embody the full measure of a person.
Vitamins and laundry detergent, they assert, are quantifiable things that can be purchased with reliable satisfaction through the Internet. Romantic partners, however, must be experienced to be properly evaluated, like a restaurant or a perfume.
But the authors don’t predict the demise of online dating. They just think singles might be better served looking for love with a little help from their avatars.
That would put Jill Stewman and Algie Bhoomz ahead of the curve.
Stewman and Bhoomz first “met” late last fall on RedLightCenter.com, a virtual-reality site designed to mimic Amsterdam’s freewheeling red-light district.
Stewman, 36, was living in Portland, Ore., and, after hearing about the site from friends, logged on to just see what it was. Hours later, she’d built an avatar and begun to explore, nearly missing a flight to Baltimore.
“To me it was really amazing,” recalls the marketing professional. “Just being able to walk around—you’re this little person and everyone’s talking. Being able to walk into these rooms and clubs with music and people dancing.”
Soon she was visiting the site every day. So was Bhoomz, a 36-year-old customer service representative from Montclair, N.J. Both had virtual flings and flirtations with other avatars before beginning an online courtship of their own in January.
“We started talking and realized we had a lot in common,” Stewman says. They would meet in the online world every night to send their avatars out dancing, chatting, playing games and engaging in virtual intimacies.
The two also began talking on the phone and via webcam for long hours. Because profiles of the people behind the avatars exist on the site, they had seen photos of each other and knew the basics regarding age, occupation and location.
On March 16 their avatars were married in an online ceremony witnessed by 60 RedLightCenter.com friends. An additional 20 came to the reception, on a virtual yacht.
“We had the whole place sobbing,” Bhoomz says.
“Yeah, we wrote our own vows,” Stewman adds. “And they were pretty mushy.”
Two weeks later, when Stewman’s grandmother in Minnesota died, Bhoomz flew out to meet her there.
“It didn’t really give me a chance to get really nervous and freak out,” Stewman says. “I just went to the airport and got him.”
“It was just like it was on the phone or on the game,” he says. “We had spent so much time together between the game, Skype, the phone and all that, that we pretty much knew everything about each other.”
Stewman says the person she met in real life is “exactly the same person” she met online. On May 15 they finished a cross-country drive to move Stewman to New Jersey, where the two now live together.
Match.com and eHarmony aren’t likely to turn themselves into cyber singles-worlds anytime soon, but Stewman’s experience does support the academics’ claim.
“I think it was easier than going to a dating site and looking at someone’s profile and then you e-mail each other back and forth,” she says. “The interaction is more there.”
Bhoomz doesn’t visit RedLightCenter.com much anymore, but Stewman still logs on to talk to friends. These days her virtual life and her real one are both, she reports, “pretty wonderful.”

A bugaboo since the dawn of Internet dating has been how easy it is for people to stretch, fudge, or bend the truth—let’s be blunt: Lie. What folks have a hard time understanding is that whatever you put in your online dating profile will eventually be checked out in reality, on that first coffee date and beyond. Now, not only is it left to the wits of the individual to figure out if their date is lying or not. Resources are popping up all over the Net that allow you to check out the veracity of anybody. Google was the first biggie. Now it is routine to Google a date. Then background checks. And now, even your smartphone can do the job. See the article below for “The future is now.”
Is your date a ‘stud or dud?’ Ask your phone
By Doug Gross, CNN
If that dreamy blind date seems too good to be true, or the guy at the bar with a martini and a pencil-thin moustache looks a little sketchy, the truth about them—or at least some of it—could be found on your phone.
Designers at a pair of companies say their new applications for smartphones can tell you in real time whether someone is married or divorced, has a criminal record, has filed for bankruptcy or has any number of potential red flags in their past.
Using Google to search for information on a prospective romantic partner is standard practice for many single people in the digital age. But these new apps, combined with the growth of smartphones and wireless networks, now allow for quick background checks on the go, potentially before a date is even over.
The lighthearted iPhone apps Stud or Dud? and Are They Really Single?—from online information broker PeopleFinders—have far-reaching potential for convenient snooping, and not just on potential dates. Their makers say that in today’s society it’s increasingly important to check out people’s backstories.
“There are more and more strangers in people’s lives,” said Bryce Lane, president of the PeopleFinders Network. “There’s this digital awakening where people are in online communities—they’re meeting people they don’t have information on.
“We think that’s a problem. Yes, there are a lot of opportunities to meet great new people, but a lot of people are misrepresenting who they are.”
Meanwhile, another data company, Intelius, is offering a similar app called DateCheck for the Android and BlackBerry, with other platforms in the works.
Marketed with the slogan, “Look up before you hook up,” the application has such features as a Sleaze Detector, which checks for criminal offenses, and $$$, which uses property ownership records to gauge someone’s financial assets.
DateCheck offers some less-serious information, too. Its Interests feature trolls for information on educational background, social networking activities and professional history while Compatibility compares the subject’s horoscope and astrological sign with the user’s.
With Stud or Dud? the user punches in as much information as they have on their subject. Results can range from past addresses, real estate ownership and business and professional licenses to bankruptcies, evictions, criminal records and what the company calls “possible relationships.”
Are They Really Single? scans marriage and divorce records.
Accurate searches also require a date of birth, which may be tricky to extract tactfully from someone on a first or second date.
Lane said all information comes from public records that are available to anyone. But PeopleFinders, which has been collecting data for more than 20 years from sources all over the United States, pulls it all together into one database.
“We’re hoping they’re fun apps and they’re helping you learn about the people that you come into contact with,” Lane said. “They’re easy to use and we’re pretty hopeful that they’re going to be popular.”
Both PeopleFinders apps will only return results on people 18 or older.
Advocates of online privacy say they see some problems.
Paul Stephens, a director at consumer group Privacy Rights Clearinghouse, said the main danger lies in thinking you’ve dug up dirt on someone when you’ve actually found someone else.
“If you only have limited information about the individual, it’s going to be culling from various sources that may or may not [find] the person you’re trying to investigate,” said Stephens. “You need to take the information with a grain of salt.”
While the iPhone apps are aimed at dating, the information is bound to be used in other ways, he said.
“In the case of a person not dating somebody, it’s not that big a deal,” said Stephens. “But we’ve had cases where somebody might not get a job because of an inaccuracy [from online information brokers], so it does become a big deal.”
He said his group, based in San Diego, California, would like to see more organizations regulated by the same federal laws that monitor fair and accurate credit reporting.
Lane, whose PeopleFinders Web site offers detailed background checks on people for a fee, said he’s providing a public service by making legally available information more accessible.
“We feel very strongly that it’s educational, it’s informative, it’s actually helping the public,” he said. “It’s what you don’t know about people that could potentially hurt you.”
He said the applications clearly show when results include multiple people and tell users that the more detail they provide, the more likely they will get an exact match.
Lane said anyone who asks can be removed from the company’s database, but he suggested that most of those who do have something to hide.
“Criminals ... of course they don’t want this information out there,” he said.
In a column on technology Web site Gizmodo, editor Rosa Golijan described the PeopleFinders apps as fun and joked that it was depressing to find out how many of her ex-boyfriends were “duds.”
She also noted at least one apparent glitch, when Are They Really Single? told her that a former high school sweetheart might be married to his grandmother. (In fairness, the app did say it was unlikely.)
Golijan dismissed privacy concerns, saying most of the info on the apps could be found “from a few clever Google searches.”
“I don’t think there’s reason to panic about privacy due to this app,” she said. “The same information and searches have been available for a long time.”

Just as new technology is coming at us at lightening speed these days, so too are the changes that the new ways of communicating spawn. Seems impossible that I have been online and doing email for only a little over 15 years. What did we do without it? Frankly, I can’t be bothered by texting and can’t even figure out how to get it on my fancy (but probably already outdated) Blackberry. I think I may have disabled the function by mistake.
Here’s an article about the uses and misuses of texting, Facebook, Twitter and the like by folks trying to find love. Basically, it seems to boil down to moderation in everything, including moderation. What do you think? What has been your experience with technology aided communication in your searches for love?
Technology: The New Compatibility Test
by Julie D. Andrews
Compatibility was already complicated enough. She’s an only-child; he’s from a family of 12. He’s a meticulous planner; she’s fly-by-her-seat spontaneous. But technology is fast adding an entirely new layer of compatibility for would-be couples. And it can suss out the potential for a relationship in a matter of dates, reports Monica Hesse for The Washington Post.
Indeed, mismatched technology preferences can end a romance before it begins. The hardest hit generation? Thirtysomethings, Kelli Lawless, who helms Dating and Mating in America, told the Post.
Apparently, the forty-ish are most likely to be in sync technologically (with their preference for phone communication). Twentysomethings are most likely to experiment with tech gadgets until they figure out what love lines work best. But men and women in their thirties tend to take “independent, a-la-carte approaches to their technology,” according to Lawless.
A few of the most common tech mismatches:
1. To Text or To Call? After a first date, she’s waiting for that first follow-up call. Instead, she gets a text—the first techno letdown that can signify more to come. She wonders if this is the type of man who, instead of returning a call by dialing, texts back. Maybe he’s dumped a girl by e-mail before, she imagines. Two months of dating go by. A total of four phone conversations take place. Phone calls become a big, scary thing. Like that, it’s over.
2. What’s Your Frequency? In the first month of dating, his daily texting gradually increases until he’s sending five, six, up to seven short messages a day. “Hey, beautiful!”, “It’s raining out”, “What do you feel like eating tonight?” She’s feeling a bit smothered by the influx of sweet-nothing texts that have nada to do with specific plans. There’s no exchange of address, no time-to-be-there included. She eventually gets vexed by the frequent interruption and stops responding. He feels unwanted. Thus, game over.
3. Tech Savvy or Stalkeresque? She’s following him...on Twitter. He thought he wanted a partner who could be with him every step of the way, even as he navigates his moves for the day. But suddenly, he feels a whole lot less free. If I Tweet where I’m going, he wonders, is she going to show up there unannounced? Do I want this or not, he questions, adding in his mind that he is still technically not married and thus somewhat single. But how would she take it if he asked her not to show up at a Twitter-identified location unless explicitly invited? He mentions it. She gets the hint. Finito.
4. But I’m Not On Facebook. Suave, under-the-fray pick-up lines [4] these days sound as carefree as, “I’ll Facebook you,” or, “Are you on Twitter [8]?” But what happens when the party being hit on is not on these sites? The tech wires cross instantly. The only option remaining is to ask publicly for a number and plug it into a phone. This opens the door to a bigger possibility of rejection. Some will accept this risk; others will move right along to the next Facebook-friendly face.

Texting. I don’t get texting any more that I get emoticons. Except that you can do it from a phone and you don’t have to be in front of a computer. But whatever, here are some guidelines for dating and texting from Geek Sugar.
Tech Dating 101: Decoding Post-Date Texts and IMs
by GeekSugar
The men of Swingers championed a rule that fundamentally changed how fellas of the ‘90s plotted post-date communication. They said a man should wait three days after a date to call a woman so she would want them more. Preposterous, right? Today the possibilities for contact are so varied — email, work email, IM, gChat, Facebook, Twitter, text and so on — that it can be harder to gauge interest or commitment based on the time frame and way someone reaches out. In this installment of my Tech Dating 101 series I will address how technology and texting have changed the moments and days after a good first date. To see what I think (spoiler alert: it’s complicated), read more.
* The same day text: Most women I have talked to say they like it when a guy follows up a first date with a short text. It doesn’t have to be sexy, or even offer the promise of a second date, but texting is a simple, quick and sweet way to say thanks, without an immediate call. If you had a great time and want him to know, text him yourself. It is one of the most relaxed forms of communication (no login required!) and will keep both of you from getting too wordy.
* The three-day text: Consensus among friends is that the day three text could be a cop-out (as in, he isn’t ready to commit to a phone call and he’s using the antiquated Swingers mentality to make you want him more), but it does count as contact and an effort.
* The instant reach out: If a guy initiates communication via instant messaging in any form (iChat, Yahoo Messenger, gChat, Facebook chat etc.) less than two hours after a date he can come off as eager to get the party started. Do with that what you will. I do; however, think it is polite for him to acknowledge he sees you online if you pop online right after your date or in the days following. It’s ridiculous to pretend you don’t see one another online. That being said, instant messages are not a phone call. If he really wants to talk to you he should still call you up, or at the very least send an email to plan your next get-together.

One of the best things for me—an inveterate do-it-yourselfer—about Internet dating is just that: the ability to take charge of your romantic life and do it yourself. But a frequent complaint that I hear from singles is the lack of time that doing it yourself takes. Just as “if a need exists, someone will fill the gap,” here’s a way to outsource your dating. While this does make me somewhat uncomfortable to think of able bodied folks hiring out mate finding, this does seem to be a worthwhile service for people who are challenged in some way that would make Internet dating difficult if not impossible, like severe dyslexics who write and read poorly, but might otherwise be good catches. What do you think?
‘Done For You’ Dating Service Proves Romance Can Be Outsourced
A Canadian company has introduced a brazen service that lets singles delegate their online dating to a representative who exchanges messages under their name. Done For You Dating combines the extensive selection of singles on the Internet with the convenience of a personal matchmaker.
Toronto, Canada (PRWEB) July 1, 2009 -- A Canadian company has introduced a new service that lets singles delegate their online dating to a representative who manages their profile and exchanges messages under their name.
Done For You Dating combines the extensive selection of singles on the Internet with the convenience of a personal matchmaker. Unlike traditional matchmaking services, which match clients within an internal database, Done For You Dating scouts millions of single women and men on the Internet for their clients’ perfect partner.
“Online dating is like hunting for buried treasure,” says Luke Chao, founder of Done For You Dating. “The treasure is there, but it takes an incredible amount of digging through dirt before you find it. And most busy professionals don’t have that much time or emotional energy to spare.”
Dating representatives at the company are selected to be socially savvy, skilled writers who are knowledgeable about popular culture. They receive specific training in online dating and personal branding.
“We promote the client’s best qualities,” says Sue Bedford, a representative at Done For You Dating. “It’s already a borderline immoral service, so we go the extra mile to represent clients fairly, accurately and factually.”
Company founder Luke Chao is the managing director of The Morpheus Clinic for Hypnosis, where he first started helping men overcome problems interacting with women. He is the ghostwriter of several books, including Sydnee Steele’s Seducing Your Woman.

Online dating is definitely maturing from what it was when I was first on Match.com in 1998. Here’s some observations about where things are now from the tech world:
Dating 2.0: Looking for Love in All the Online Places
by Ashley Laurel Wilson
February 17, 2009, 02:01 PM — CIO.com —
Sometimes looking for love takes a back seat these days-especially with demanding schedules that include working long hours and furthering educational goals. While technology is a very large factor in causing people stay so busy, it’s also helping people connect more, even in the romantic sense.
Not every person who dates online is as horribly geeky as Napoleon Dynamite’s brother Kip—there are some cool geeks out there just waiting for you to meet them. In fact, more than forty million Americans have tried online dating at one time or another and some have walked away very happy.
“My wife refuses to let me try it. Go figure.” Bryan C Webb, technical marketing professional from Ontario Canada
Though different people swear by certain online dating websites, the number one free online dating website in the U.S., U.K. and Canada is Plentyoffish.com, run by CEO Markus Frind. Since its 2003 launch, the site has grown by word of mouth to more than 13 million page views each day.
According to Frind, there’s always a jump in site traffic between the day after Christmas through the Wednesday after Valentine’s Day, as well as just before Thanksgiving. Singles tend to join the site around family-related holidays-anytime they’re reminded of being single, Frind says.
The mastermind behind this website, Frind claims anyone in his position has to be a romantic after reading so many happy stories from users who’ve met someone great on his site. “It’s part of the reward of doing this site,” he says. (Frind, however, met his own girlfriend offline.)
Denver-based Jon Freeman, however, chose to use an online dating website to as a platform to increase his chances of finding a suitable person.
“I was a two time ‘loser’ having used less than intelligent methods to find the ‘right person’ and figured I needed a better process-the Web gave me just that ability (I know, so romantic),” Freeman says. “I’d tried other sites and even online personals, but in the end I went for the site with the most people on it to increase my odds on finding the perfect one.”
While using Matchmaker.com, Freeman realized that the “percent match function” wasn’t helping him so he made some minor changes-his favorite color turned from orange into blue and his pet lizard became a dog-which actually helped him meet his future wife. Within a year of their initial online connection, Freeman got married. “We finish each others sentences and rarely argue or fight. We are very much in love with each other,” Freeman says, still satisfied with his online dating experience.
Brad Thomas, from Kentucky, met his wife through instant messaging and agrees that there isn’t any special recipe for meeting people online. “I’ve never used a dating site or agency. So I think online “dating” encompasses a whole lot more than just eHarmony, virtual worlds etc. You don’t need a virtual meeting “place” as such, just a mode of communication.”
Thomas—who met his sweetheart in the U.S., invited her to the U.K. with him, proposed in Paris and now lives with her in the U.S.-isn’t afraid to go the extra mile for love.
But even for those that never meet their love interest in person, some, like Jared Ubriaco from Florida, find online relationships rewarding. In 2007, Ubriaco was an online gaming fanatic, and after regularly playing World of Warcraft (WOW) for a few months, he realized he didn’t know anything about the other online gamers, especially one female player in particular.
“Sometimes we had this mind connect,” Ubriaco says about his relationship with the female player. After the two players began talking during game play, they realized they hit it off and kept in touch for more than a year while Ubriaco worked in the States and she taught English overseas.
Normal people write letters and talk on the phone, but we kept in touch through voice chat rooms and e-mails, Ubriaco says, adding that they also sent small presents to each other for holidays and birthdays. The two were, in a sense, dating.
However, after she returned home to the States, they lost touch for a few months before he found her on World of Warcraft again. Though they’ve still never met in person, they keep in touch through e-mail and he’s been invited to visit her in Washington.
While technology is streamlining how we meet others, sustaining a long term relationship with someone only online is tough. At some point, signing offline and meeting up for a cup of coffee is a much needed next step.
Just remember, to get to the coffee phase, make sure your Internet connection is strong enough so you don’t accidentally sign off in the middle of a getting-to-know you conversation or your potential love muffin might get miffed.

If you have ever wondered what is behind the scenes technologically of online dating sites, here’s a lengthy article from Computer World that goes into the knitty gritty. I underline the parts I thought most interesting.
Online dating: The technology behind the attraction
Ever wonder what powers eHarmony, Plenty of Fish, True.com and PerfectMatch.com? We peek under the covers at online dating sites.
Robert L. Mitchell
February 13, 2009 (Computerworld) When Joe wanted to find love, he turned to science.
Rather than hang out in bars or hope that random dates worked out, the 34-year-old aerospace engineer signed up for eHarmony.com, an online dating service that uses detailed profiles, proprietary matching algorithms and a tightly controlled communications process to help people find their perfect soul mate.
Over a three-month period last fall, Joe found 500 people who appeared to fit his criteria. He initiated contact with 100 of them, corresponded with 50 and dated three before finding the right match. He’s now happily in a relationship, and although he was skeptical at first, he says high tech played a big role in his success.
Internet dating sites are the love machines of the Web, and they’re big business. eHarmony and similar sites drew 22.1 million unique visitors during just one month, December 2008, according to comScore Media Metrix.
And unlike many social networking sites, they actually make money—the top sites bring in hundreds of millions per year, mostly in subscription fees.
These online dating services run on a curious mix of technology, science (some say pseudoscience), alchemy and marketing. Under the covers, they combine large databases with business intelligence, psychological profiling, matching algorithms and a variety of communications technologies (is your online avatar ready for a little virtual dating?) to match up lonely singles—and to convert one-time visitors into paying monthly subscribers.
All is not chocolates and roses online, however. Security is one big challenge for e-dating services, which can attract pedophiles, sexual predators, scammers, spammers and plain old liars—most notably, people who say they’re single when in fact they’re married. And sticky questions have yet to be answered over what rights such sites have to your personal information—how they use it to market other services to you, if and how they share it with advertisers, and how long they store it after you’ve moved on.
Finally, there’s the biggest question of all—do these tech-driven, algorithm-heavy sites work any better to help people find true love than the local bar, church group or chance encounter in the street?
Armed with these questions, a passably decent head shot, and a very patient wife, I set out to discover what’s under the covers in the world of online dating.
The business model behind online dating
A well-oiled Internet dating machine can generate well in excess of $200 million a year in a market that’s expected to top $1.049 billion in 2009—only gaming and digital music sites generate higher revenues—and is expected to grow at a rate of 10% annually, according to Forrester Research.
Most popular online dating sites in 2008 Site Market share
1. Singlesnet 16.41%
2. Plentyoffish.com 13.76%
3. Yahoo Personals 5.21%
4. Match.com 4.79%
5. True.com 3.51%
6. Adam4Adam 3.00%
7. eHarmony 2.99%
8. Date Hookup 2.89%
9. ManHunt.net 2.33%
10. BlackPeopleMeet.com 2.06%
Source: Hitwise. Market share numbers are based on percentage of all visits to U.S. sites in the online dating category, averaged over a 12-month period.
Most online dating sites generate the bulk of that revenue from subscriptions, although free, advertising-supported sites are starting to gain some ground.
In fact, Plenty of Fish, a free service, was the second-most-visited online dating site last year, behind Singlesnet, according to Hitwise, a Web site traffic monitoring service.
Most dating sites allow users to sign up and create a profile for free.
Before communicating with matches, however, visitors must sign on as a paying member.
To succeed, a site needs to do the following:
* Offer excellent response times. People want instant gratification, so the sites try to give users at least some matches as soon as they’ve created an account and completed their profiles.
* Convert at least 10% of visitors who register into paying customers—preferably more.
* Deliver an acceptable range of probable matches and offer a variety of ways to pursue those prospects, including high-tech developments from video chat to photo-realistic avatars.
* Keep the quality of the prospect pool high by weeding out inactive and misbehaving users and by blocking the 10% or more of new accounts every day that are estimated to be scammers, con artists, criminals, sexual predators and other undesirables that can overwhelm a site and drive away paying customers.
The battle isn’t over once a service has its inventory in place and has paying customers. The business needs to keep priming the pump to bring on new subscribers because the typical customer—one of the 10% who actually pay—stays on less than three months.
But one man’s folly is another man’s fortune: A large percentage of customers fall off the love wagon after finding their “one true love.” They keep coming back over and over again, producing a revenue stream that has a very long tail, says Herb Vest, CEO and founder of the dating site True.com.
Step 1: A perfect match, served up fast
Online dating sites take two basic approaches to provide users with matches.
Online personals services such as Yahoo Personals (which costs $29.99 for one month, $59.97 for three months or $95.94 for six months), are glorified search engines—big, searchable databases. Users fill out a short profile with check-box items and short descriptions about themselves.
They then narrow down the search by filtering prospects using criteria such as gender, ZIP code, race, religion, marital status and whether or not a person is a smoker. Users filter through the results themselves, deciding on their own which prospects to pursue.
The “scientific” matching services, such as eHarmony (which costs $59.95 for one month, $119.85 for three or $179.70 for six), PerfectMatch and Chemistry.com, attempt to identify the most compatible matches for the user by asking anywhere from a few dozen to several hundred questions. The services then assemble a personality profile and use that against an algorithm that ranks users within a set of predefined categories; from there, the system produces a list of appropriate matches.
Some sites take a hybrid approach. PerfectMatch.com, for example, issues recommended picks but also lets customers browse the “inventory” for themselves.
The technology that powers these dating sites ranges from incredibly simple to incredibly complicated. Unsurprisingly, eHarmony has one of the most sophisticated data centers. Joseph Essas, vice president of technology, says the company stores 4 terabytes of data on some 20 million registered users, each of whom has filled out a 400-question psychological profile (eHarmony’s founder is a clinical psychologist).
The company uses proprietary algorithms to score that data against 29 “dimensions of compatibility”—such as values, personality styles, attitudes and interests—and match up customers with the best possible prospects for a long-term relationship.
A giant Oracle 10G database spits out a few preliminary candidates immediately after a user signs up, to prime the pump, but the real matching work happens later, after eHarmony’s system scores and matches up answers to hundreds of questions from thousands of users. The process requires just under 1 billion calculations that are processed in a giant batch operation each day. These MapReduce operations execute in parallel on hundreds of computers and are orchestrated using software written to the open-source Hadoop software platform.
Once matches are sent to users, the users’ actions and outcomes are fed back into the model for the next day’s calculations. For example, if a customer clicked on many matches that were at the outset of his or her geographical range—say, 25 miles away—the system would assume distance wasn’t a deal-breaker and next offer more matches that were just a bit farther away.
“Our biggest challenge is the amount of data that we have to constantly score, move, apply and serve to people, and that is fluid,” Essas says. To that end, the architecture is designed to scale quickly to meet growth and demand peaks around major holidays. The highest demand comes just before Valentine’s Day. “Our demand doubles, if not quadruples,” Essas says.
Online dating site visitors
Snapshot: November 2008
* Total number of visitors to online dating sites: 22,274,000
* Male users: 52.4%
* Female users: 47.6%
Source: comScore Media Metrix
PerfectMatch.com, which claims to have 5 million members, uses a matching algorithm, but its psychological test is shorter than that required by eHarmony. “We wanted to take the basic concept of the Myers-Briggs indicator and apply that to relationships,” says Founder and CEO Duane Dahl. The core architecture of the system consists of five front-end Web servers and a large, back-end SQL Server database, plus a variety of servers that handle messaging, marketing and other functions. The matching process is immediate.
True.com also offers “scientific compatibility” matching based on how users answer about 200 questions. The site uses about 200 servers, including a 64-bit, 32-processor Unisys server running Microsoft SQL Server. The matching algorithm’s calculations are performed on an array of 64-bit servers that hold a compressed version of the entire multi-terabyte database in memory to facilitate fast matching. “The system can shoot back [matches] with little or no delay,” says CEO Vest.
On the other end of the spectrum, Plentyoffish.com’s philosophy is to keep it simple. The service focuses on searching and filters: It uses a short questionnaire, and while it does offer some matching capabilities if users want them, CEO Markus Frind says he doesn’t promote them—and he is disdainful of the complex matching algorithms offered by some competitors.
The business operates on just three Web servers, five messaging servers and five database servers (the entire database is just 200GB in size), yet it serves up 200 billion pages a month to some 12 million users. “My entire cost is only a few hundred thousand dollars a year,” says Frind. The biggest piece isn’t the technology, he says, but the bandwidth required to keep traffic to the site flowing smoothly.
Step 2: From “just looking” to “paying customer”
When it comes to converting users to paid subscribers, the battle is all uphill in an industry in which more than 90% of users never pay a dime. That’s where having extensive demographic and psychological data on customers comes in handy.
In fact, online dating sites are so adept at using personal data, potential customers can be forgiven for wondering just who is being “matched up”—two strangers bent on true love, or lonely customers and the matchmaking site that needs them. (See Online dating: Your profile’s long, scary shelf life for details on the ways dating sites mine the data they collect.)
Yahoo Personals uses all of the information at its disposal to tailor its sales pitch to the user. “We try to take advantage of what we know about the user and where they are in their level of engagement with the product,” says Ellen Perelman, general manager.
Once users sign up for a free account and fill out a short questionnaire, Yahoo uses targeted messaging to push them through a “conversion tunnel.” The messages that users see to persuade them to sign on as paying customers vary depending on the user’s profile and his or her behavior on the site.
Similarly, PerfectMatch.com puts users on different “message tracks” based on their profile and what they’re doing on the site at any given time. “Everything you do or don’t do triggers a response,” says Dahl. “We take the information and do a comparative analysis on the fly to serve up the best possible offers to you based on your profile.”
Users who aren’t “taking full advantage of the site”—who haven’t posted a photo, for example, or have failed to review all their matches—are targeted by the system. “You will get an e-mail message custom to your situation, encouraging you to perform the action needed,” Dahl says.
eHarmony, which has the most comprehensive user profiles, may be the most sophisticated in the ways in which it leverages that information. It pulls information—more than a terabyte of data each day—from its Oracle database into high-performance Netezza data warehouse appliances that slice and dice users into behavioral and demographic “buckets.”
“We use [Netezza] to do a lot of offline calculations to try to understand patterns and business intelligence about user behavior,” explains Essas. Some of that feeds back into the matching process, but it also helps eHarmony persuade users to subscribe to its service. “Because we know more about them, we can target them much better,” says Essas. Messaging is tailored to each user’s behavior on the site—and their personality type.
Step 3: Make a high-quality connection
Once users have paid for a subscription, online dating sites offer different tech-driven options for contacting and getting to know prospective dates, everything from chat rooms to instant messaging, e-mail and even video chat.
eHarmony controls the process by moving users through a series of proscribed communication steps on its Web site. The idea is to make users of the site comfortable with each other, but sometimes the technology just gets in the way, or backfires, users say.
Mary, a 45-year-old executive for a large IT consultancy, says the process of moving from eHarmony’s prewritten questions and responses to online chat to e-mail to telephone can be tedious when what you really want is to meet someone. “You continuously go through this job interview.” Then, after all that, people will suddenly cut off communications. “What happened?” she asks.
Video chat is perhaps the most controversial communication method offered, if only because video sessions often take a “sexual tilt,” especially with men, and that drives away the women, says Mark Brooks, editor of Online Personals Watch, a newsletter that covers online dating and social networking sites. Mary explains the situation more plainly: “You go look at their webcam, and they’re naked.”
Some sites try to police that. True.com, which refers to video chat as “virtual dating,” has staffers who constantly watch banks of security monitors that alternate between the 300 to 700 video chat sessions occurring at any one time. Participants who are breaking the rules may be kicked offline for an hour—or permanently—or staff may “whisper” a message to them to knock off the deviant behavior. Flashing your breasts, showing a weapon or showing your kids will get you a whisper, while showing “below the belt” body parts or verbal abuse will get you kicked off for an hour. “Porn site girls,” underage users and scammers get the boot.
Perhaps the most innovative communication method is virtual dates in a 3-D world. One company, OmniDate, offers an avatar-based virtual dating system that acts as a kind of front end to existing online dating sites and is developing a new version for rollout later this spring that will use photo-realistic avatars. (See Online dating: Avatars tackle the first date for you for a glimpse of just how foxy one reporter can look online.)
So far, few sites have adopted the technology. Frind at Plenty of Fish decided to pass. “At the end of the day, it creates a false sense of reality for people. The point is to meet someone as quickly as possible,” he says.
Step 4: Weeding out cheats, scammers and married guys
Mary, who says she has used most of the major services out there, worries about stalkers and fraudsters when visiting online dating sites—and for good reason.
Stories of negative user experiences associated with online dating sites range from the woman duped into sending $4,500 in emergency funds to a man she thought was stranded in Nigeria, to pedophiles who scan the online dating sites looking for lonely women with kids to the New York woman who was the victim of a romance scam that cost her $100,000. The Internet Crime Complaint Center’s 2007 Internet Crime Report found Internet fraud had risen and that online dating fraud was one of the most commonly reported complaints.
The top 5 types of abuse on online dating sites
1. Identity mining/phishing and/or 1-1 credit card fraud - 61%
2. Spam - 14%
3. Profile misrepresentation - 7.6%
4. General misconduct - 5.9%
5. Solicitation - 2.9%
Source: Iovation compilation of incidents from online dating sites using its security services
Keeping out the riffraff is a big headache for Plenty of Fish. “Ten percent of sign-ups a day are people trying to scam someone—or rude, obnoxious people, or spammers,” Frind says, adding that he removes about 2,000 suspicious users from the system daily. The issue is such a large problem that Frind has spent more time writing programs to deal with undesirables than he did creating all of the other elements of the service.
Online dating sites use a variety of approaches to detect suspicious accounts. “These are not the sharpest guys out there. They use the same techniques over and over,” says PerfectMatch.com’s Dahl. He looks for scammers who set up an account and blast e-mail messages to thousands of people, as well as for certain keywords and phrases that might indicate trouble.
eHarmony has recruited outside help to combat the problem. In addition to in-house tools, Essas says, the company has contracted with Iovation Inc., which offers ReputationManager, a service that gathers information on individuals’ illicit activity from online dating and other sites and makes it available to subscribers. (See Blocking the bad guys for more on how Iovation’s service works.)
True.com takes a broad-brush approach to security by blocking users with IP addresses associated with specific countries, such as Nigeria. Such steps immediately filter out about 10% of applicants, says CEO and founder Vest. eHarmony flags certain IP addresses, but Essas says it doesn’t do wholesale blocking because many of its clients travel.
True.com is the only major online dating site to run criminal background checks on everyone who subscribes to its service—a fact that it trumpets in its marketing messages. Vest says True blocked 80,000 felons from subscribing last year—about 5% of total requests. “Our view is to do more than anyone else is doing and make it so hard on the scammers that it’s easier for them to go elsewhere,” he says.
Other sites have been hesitant to embrace background checks. “Scammers use stolen credit cards all the time, so what good is a background check [on a stolen identity]? It’s more of a [marketing] gimmick than anything,” says Plenty of Fish’s Frind.
Dahl doesn’t think background checks are reliable. “There are hundreds of law enforcement databases that aren’t communicating with each other,” he says, adding that PerfectMatch does offer its users the option to buy background checks using a third-party service.
Users like Mary and “Michelle,” a 45-year-old scientist who asked that her real name not be used, liked the idea of background checks. But a much bigger problem in their eyes was meeting “single” men on dating sites who turned out to be married. “There’s supposedly a screening process. That’s why you pay the extra money,” Michelle says.
Vest understands the problem but says technology can’t help. “We tried to screen for married people and it got to be almost impossible,” he says. True.com dropped the practice last June.
Do online dating sites work?
While they may be helpful as an introduction service, the jury is out on how effective they are at creating better long-term matches.
eHarmony and other online dating sites have their own studies and success stories about the services, but no independent research has been completed that demonstrates the effectiveness of online dating services.
Online dating site trends
* 10% - Increase in traffic to the top 10 online dating sites in 2008 over 2007
* 8% - Increase in time spent on the top 10 online dating sites in 2008 over 2007
* 22 minutes, 27 seconds - Average time spent per visit to the top 10 online dating sites in 2008
Source: Hitwise
Do the matching algorithms produce better matches that lead to long-term relationships? Dan Ariely doesn’t think so. “The sites are claiming a lot, but show no evidence of doing anything useful in terms of matches,” says Ariely, a professor of behavioral economics at MIT who is researching ways in which online dating sites can do a better job.
Ariely hasn’t examined how well those proprietary matching algorithms work, since eHarmony and other sites won’t release the details. But he suspects that they’re not very effective. “My unsupported guess is that their algorithms are placebos,” he says.
His suggestions focus on providing more meaningful information—more along the lines of what people typically exchange when they meet, such as the books they like to read and who their friends are. He also advocates virtual games as a way for people to get to know one another better.
Joe, the aerospace engineer who’s now happily in a relationship, thinks people get out of online dating services what they put into them. While he was reluctant to consider online dating at first—he says he was “bullied into” using eHarmony by friends and family—he says the service worked well. “Most of the matches—maybe 80%—were pretty close to what I was interested in.”
The key, he says, is being honest when filing out the profiles. “Honesty really is what makes the filtering work,” he says. To that end, he not only tried to be honest with himself, but recruited two friends to review his answers. He says the service pushed him to consider people just outside the boundaries he had set for criteria such as age and distance. “I’m not sure we would be dating if I hadn’t been matched up with her,” he says of his new girlfriend, who was located outside of his initial distance limit.
Others have had less luck. Jake, a 56-year-old writer and editor, has used many of the free services online. He is still single, and his expectations aren’t high. “I don’t expect miracles from these sites, but they do increase the number of interactions I have, and that’s all I’m looking for.”
Michelle has all but given up. Online personals helped her meet people who were at least looking themselves for someone, but the quality of the matches—and the number of married men on the sites—left her turned off on the experience.
Ariely sees that situation as a tragedy. “This is a market that needs a lot of help—people are single and want to find a match—but the sites are not really helping solve this problem. They just provide a list of other people, somewhat like a catalog,” he says.
While Joe met a girlfriend on eHarmony who is “pretty much everything I could hope for in a woman,” he’s still hedging his bets. “It has only been a few months,” he says. “I’m interested to see if it will last.”
If it doesn’t, he’ll be back in the game—and the dating sites will be waiting for him. “The relationship doesn’t end once they cancel the subscription,” says Perelman at Yahoo Personals. “A high percentage of our users resubscribe.”

Hey Shana, why didn’t you call me? I’d love to talk to you about my very favorite topic!
Control alt meet
Dec. 29--Welcome to New Year’s Eve—the official No. 1 Date Night of the entire year. Let us hope that all you singles out there are happily matched up and ready to ring in a new year with that special someone ...
Or perhaps not.
Perhaps you are among the 10 million American Internet users who say you are currently single and looking for a romantic partner, as reported by the Pew Internet and American Life Project. And maybe, just maybe, you are among the 7.5 million who have actually gone to an online dating site, looking for a partner.
Come on, don’t be shy. There’s nothing wrong with this, says Shana Kopaczewski, an assistant professor of communications at Southern Connecticut State University, who has spent the last few years studying the online dating habits of single Americans.
The verdict: More people than ever are meeting dates this way, and yet the stigma still remains.
“Hardly anybody wants to admit that it’s something they’re doing—not until it works, at least,” says Kopaczewski, who first got interested in the topic of online dating the same way a lot of people did: She saw the commercials on television of all the happy couples, smiling adoringly into each other’s eyes, or dancing the jitterbug while a fatherly voice said that finding a partner this way is an OK thing to do. “When I saw all the ads, I thought, is this reality?” says Kopaczewski, whose specialty is studying the way people communicate. “Is everybody a happy couple? I had some friends at the time who were trying out online dating, and I was definitely hearing different stories from them. So I decided to research it and find out what the truth is, and then—well, it turned into my doctoral dissertation.”
Kopaczewski has studied three popular online dating sites: eHarmony, match.com, and Yahoo Personals, by reading comments that their users posted on a site called edatereview.com, which allows people to tell their stories of what happened to them.
There were many more negative comments than positive, she reports, but, she says, that is to be expected. “Many are from people who are ticked off at the process, not the happy and satisfied customers who are off having a good time,” she says. “I did see people who had met their soul mates and think it’s wonderful, but many more who are unhappy about their experience as a whole. It’s a place where people can go to vent.”
Yet, in analyzing the results, Kopaczewski found it interesting that people complain about the population who seek out dates online, and yet don’t seem to notice the irony that they are doing this, too.
“It’s almost like they want their cake and to eat it, too,” she says. “The thinking is they can go online and find someone, and if it works, then it’s awesome. But if it doesn’t, then they say to themselves, ‘I’m a great catch, but I was thrust into this world with crazy, abnormal people in this crazy, abnormal way of dating.’”
The trouble, she says, is that we’re a society in transition. “There’s still a stigma to being single, and everybody is expected to get married, have children and settle down—and yet the dating infrastructure has changed. There aren’t any more matchmakers, and if you don’t meet someone at school or at work or get fixed up by friends—then how are you supposed to meet people? People go online because that’s how we communicate with each other these days. And yet there’s still a shame about admitting that the ‘traditional’ way didn’t work for you and that you’re looking online.”
But Kopaczewski says this perception is changing over time, as more people know someone who’s met their life partner this way. “If you think about dating from a historical perspective, there have been a lot of changes. And every time there’s something new, it’s strange and takes time for the new to become the norm.
“When you tell your family you’re looking for dates online, believe me, they’re most likely going to be upset. They’re going to tell you that it’s not safe. The perception of online dating is not helped by stories about online predators. But all in all, the truth is you have to use caution just the same as you would in meeting someone face to face.”
And there are actual advantages to online dating, Kopaczewski found. “When you meet someone on one of the online dating sites, you know from the start that this is a person who is seeking a romantic relationship. That’s not necessarily true when you meet someone in a bar. And chances are a computer has found that the two of you have something in common. Some groundwork has been done.”
Online dating can also work because you have the chance of meeting so many more people, whereas if you only have the pool of people from school or work to count on, you may go a long time without meeting anyone new. And with the online dating sites, you have a chance to talk online and weed out any people you’re not interested in before actually meeting them. You can actually find out a lot about them before you ever get to the face-to-face part.
But of course, no questionnaire can predict the most important thing of all: Is there a chemistry between you?
“They haven’t found a computer program that can predict that certain intangible something,” Kopaczewski says. “And maybe that’s where the problem is. The sites are attempting to objectify something that is entirely subjective and can’t be explained.”
Some people complain that they feel that going online and paying a dating service is a blatant attempt to purchase love and companionship, and that it’s taking a consumerist approach to love.
Still, Kopaczewski, who recently presented a paper at a professional conference on communications, says that online dating is here to stay, and that it will grow in popularity as more and more people do it. “It just fits society’s needs so well that I can’t imagine it won’t be more widespread. Soon it will just be seen as one of the ways people use to meet their partners.”
Her conclusion is that online dating is just another way of meeting the need to meet people, with no more magical power than any of the traditional ways.
“It’s simply an opportunity to broaden your horizons, get in touch with more people than you might meet in your ordinary life,” she says. “It’s got its ups and downs, its bad and good experiences. Be careful and be safe. And ... well, you just never know.”

Hmmm. Now there might be real consequences to lying on your Internet dating profile. See this posting below by Chris Soghian about an interesting ruling that could effect Internet daters:
MySpace ruling could lead to jail for lying online daters
Posted by Chris Soghoian
The MySpace suicide case concluded last week, with the jury finding Lori Drew guilty of three misdemeanor counts of gaining unauthorized access to the popular social-networking site.
While most of the press attention has been focused on the specifics of the case, the more important issue is the potential impact this could have on the Internet in general.
Web site terms of service, which end users universally ignore, suddenly have teeth: violating them is a federal hacking offense, punishable with jail time. The days of being able to freely lie on the Web could be coming to an end. This could mean serious trouble for people who lie about their age, weight, or marital status in their online dating profiles.
Bad cases and bad laws
The specifics of the Lori Drew case are messy and emotional. The important fact is that there is no federal cyberbullying statute, so the U.S. attorney in Los Angeles turned to a novel interpretation of existing computer hacking laws to try to punish the woman. The general idea is that in creating terms of service, a Web site owner specifies the rules of admission to the site. If someone violates any of those contractual terms, the “access” to the Web site is done without authorization, and is thus hacking.
Unfortunately for Internet users everywhere, a jury bought the theory last week and found Lori Drew guilty of three misdemeanor violations of the Computer Fraud and Abuse Act, punishable with up to one year in a federal prison and a $100,000 fine for each of the three counts.
Horrible terms of service
Until the Drew case is overturned, terms of service would appear to have the power of federal hacking laws to back them up, at least in cases where an ambitious federal prosecutor is interested in making a name for himself.
Back in March, I wrote about Google’s insane terms of service--which forbid the use of the site’s search engine, free e-mail service, or any of its other offerings by people under the age of 18. The site’s terms state:
“You may not use...Google’s products, software, services and Web sites...and may not accept the Terms if...you are not of legal age to form a binding contract with Google.
Under the Department of Justice’s current interpretation of hacking laws, every high schooler who uses Google to do homework is in theory a criminal.
However, it gets even better than that. As the Electronic Frontier Foundation noted in its amicus brief to the court, the dating site Match.com prohibits married persons from using the Web site to cheat on their spouses:
“You must be at least eighteen (18) years of age and single or separated from your spouse to register as a member of Match.com or use the Website.”
Dating site eHarmony takes this even further, forbidding its users from lying in their online profiles:
“You will not provide inaccurate, misleading or false information to eHarmony or to any other user. If information provided to eHarmony or another user subsequently becomes inaccurate, misleading or false, you will promptly notify eHarmony of such change.
All those people who have lied about their age or weight in an eHarmony profile would now appear to be computer hackers. Oh, and if you gain 30 pounds after posting your profile and don’t promptly update your profile--yep, jail for you.

Here’s a rather long article from the British press about Internet dating taken to its illogical extreme—oh so casual sex, and the deadening of sex in general. Not to mention the encouragement to people in committed relationships to cheat. What do you think?
The web of desire or just deceit?
The internet has made it easier than ever to find a partner for casual sex, but having it all on a plate could mean that we end up losing our appetites. By David Smith
* David Smith
* The Observer,
* Sunday October 26 2008
Attractive college professor wants good student for fun hookup Fri.’ ‘Very Hot American in town looking for someone to show him the ropes.’ ‘Monday night - in Edinburgh on business.’ ‘Looking for some fun.’ ‘Inexperienced but curious?’. ‘Sophisticated pleasure for busty lady.’ ‘Ladylike Asian submissive wanted.’ ‘One night stand.’
Just another typical week in Edinburgh, as glimpsed in the ‘casual encounters’ section of the popular website Craigslist. Residents, tourists, businessmen and women passing through - anyone who fancies a bit of sex with ‘NSA’ (no-strings-attached) can announce it to the world and watch the offers roll in. On Craigslist, they don’t have to pay anything or even go through the motions of registering a username and password. This is internet sex: as free and easy as it comes.
The homepage of Craigslist, one of the world’s most popular listings sites, offers flats and houses, holiday rentals, bikes, boats, books for sale, and jobs in just about every sector imaginable. Alongside this classic classifieds fare are personals, some romantic, some for one night only. Just a few mouse clicks away, it seems, the logical conclusion of a consumer age where time is short and convenience expected. Or as the title of Mark Ravenhill’s play had it: Shopping and Fucking.
‘It’s like ordering a pizza,’ says Emily Dubberley, author of Brief Encounters: The Women’s Guide to Casual Sex, and founder of the charity campaign Burlesque Against Breast Cancer.
‘In the past if someone suddenly felt horny they probably wouldn’t bother going to a pub, or even joining a dating site to say, “Do you fancy it?” because that would be a bit weird, so they’d just sort themselves out. Now it’s very available and convenient. But there’s something a bit more sordid about it when you don’t even have to make the remotest connection such as, “Do you fancy a pint?” At least then there would be a flirtation and catching of the eye. Now you can just go online and order genitalia. It’s taken sex to its absolute base level.’
Entire histories have been written about how the growth of the internet had nothing to do with knowledge and everything to do with pornography. But just as the net has transformed from a passive one-way street into an interactive ‘Web 2.0’ where users are creators, so the days of computers being little more than digital porn magazines are gone.
The web has become a place through which to contact, meet and have sex with real people, to fulfil the wildest fantasy in the flesh. Cybersex is no longer about merely looking; it is about doing. What no one can yet understand is how this will change the social etiquettes of the past, or how fundamentally it is shifting the dynamics of sex and relationships.
Some sites are quite explicit about their offerings. AdultFriendFinder claims to be the world’s biggest adult social network and sex personals site. Its homepage proclaims, ‘Meet real sex partners tonight!’ beside a picture of a young woman taking off her bra and pouting at the camera. Below there are a series of photos and videos of women with names like ‘sexygirl’, ‘freakychick’, ‘angelfirelady’ and ‘sugarbabe’. The site claims to have more than 2.5 million members registered in the UK, and that tens of thousands are logged in at this very moment. Just log in and you could meet your match.
Other sites quite evidently do as they promise, such as Hookuparea.com and BeNaughty.com. And when a marriage is under strain, spouses no longer have to go very far out of their way to cheat. Illicit Encounters asks on its homepage: ‘Married but Feeling neglected? In need of some excitement? A discreet and confidential extra-marital dating service for women and men… Whatever your reason, we can help. You may be locked in a loveless marriage, starved of attention and affection, partner away or too tired to pay you the attention you deserve, nonexistent love life? Or just looking for some excitement in your life? But you don’t want to end your marriage either. Here you can meet people just like you, in absolute confidence.’
Peter Lines, 43, from West Yorkshire, met his current partner through the site when he decided that his marriage was loveless and beyond salvation. He did not want to ruin his children’s lives so continues to live with his wife in an entirely platonic relationship. He says his current partner was in an identical predicament. ‘Morally, we haven’t got a leg to stand on, but what’s a person to do?’ he asks.
Lines has since become a co-owner of Illicit Encounters, which launched in October 2003 and now has 245,000 members, mostly in the UK. Sixty-five per cent of them are male, and 35 per cent female, a smaller disparity than most dating sites. Women are on average 36½ years old, men 38½. Applicants are required to answer up to 50 questions and fill in a profile. Of around 800 applications received every day, on average 550 are rejected for reasons such as age (people under 25 are discouraged) or personality (self-evident sex maniacs are not welcome).
Lines says that the site is made up of very ordinary people like you and me. ‘It’s the man and woman in the street, the person in the Sainsbury’s queue, the person in the office you would never expect. There are no raging tarts or slobbering lotharios. The membership are primarily people trapped in a marriage and they can’t get out for all sorts of reasons. We did a survey and 71 per cent of people said that if they weren’t having an affair they’d be getting a divorce.’
The internet has made it possible in ways that would have been unthinkable 15 years ago. Lines adds: ‘People in this situation are far more active online than they would be in real life. They wouldn’t go to a bar or another public place to chat to people for many reasons, some of them obvious.’
The site provides a guide on how to conduct an illicit affair, with advice tips including using a separate SIM card in their mobile phone, paying with cash instead of credit cards and never giving their surname, exact location or workplace. But he denies the site is providing an immoral cheats’ charter. ‘We say to everyone that we don’t encourage them to have an affair. We make it very clear on every page that you’ve got to think hard about this; it’s not a substitute for working on your marriage; only do it if your marriage cannot be saved and there’s no way back.’
Not for the first time, homosexuals have been at the cutting edge of sexual and social trends. Gaydar, the networking site for gay men - tagline ‘What you want, when you want it’ - has arguably done more than any other site to make casual sex an integral part of the web. Founded in 1999 by Gary Frisch and his partner Henry Badenhorst in a tiny office in south-west London, it soon became the online equivalent of the gay bar, a safe place to meet, talk and, of course, ‘get laid’. Gaydar is now one of the biggest dating sites on the web with millions of members around the world. The ‘A’ countries alone with registered users are Afghanistan, Albania, Algeria, Angola, Argentina, Aruba, Australia, Austria and Azerbaijan.
Gaydar is sex shopping writ large, with every specific taste catered for. A user’s profile has a basic checklist: height, body type, ethnic origins, out (of the closet, that is), dick size, body hair, orientation (gay or bisexual), role (active, passive or versatile), safer sex (yes or no), smoke and drink. Anyone who fails to
...#8592; post a photograph is less likely to be successful in finding an assignation. Those who do can turn up in a new city anywhere in the world, advertise their availability and be having sex an hour later.
This is perhaps the most spectacular illustration of how the internet has changed everyday behaviour. Gays bars and clubs are said to have suffered a downturn because men are sitting at computers instead; an article in the Economist magazine attributed a slump at Manchester’s Canal Street gay quarter directly to Gaydar. Cottaging in toilets or bushes, in places such as Hampstead Heath, has reportedly declined or even vanished because sex is so readily available via broadband. The author and Gaydar user Mark Simpson once observed: ‘If Joe Orton had his time again his diaries would have been just printouts of thousands of Gaydar profiles and alarming digicam photos.’
The process even formed the subject of a one-man show, Sex Addict, which caused controversy in 2004 when author Tim Fountain invited Edinburgh Festival audiences to watch him trawl Gaydar each night to arrange a sexual encounter, then report back the following day. Fountain has since admitted that the site can become addictive, a confusion of ends and means. ‘I know so many gay men who will literally have Gaydar ticking away all the time, wherever they are, in the corner of the room while they are watching TV,’ Fountain, the author of a new book about the sex lives of the British, Rude Britannia, told the Guardian last year.
‘That’s the worst thing, it’s a terrible time waster. You can very quickly think, “Oh, I’ll just log on and check my messages,” and four hours later you find yourself weeing on someone’s pillow in Willesden Green wondering, “What the hell am I doing here?” Sometimes you think, “Christ, am I still online? I was meant to being doing something else.” The whole web dating thing, gay or straight - on the one hand, it does link people up, but they are not socialising, they are not meeting in bars. They are just sitting talking down a line, ordering what they want, when they want it. That can be a very narrow thing.’
For all its popularity, Gaydar can be regarded as a niche. Not so Craigslist or its rival, Gumtree, which published research last year showing that one in 10 British adults between the ages of 25 and 40 had gone online for casual sex. Nor, indeed, the darlings of the web, social networking sites such as Facebook. This runs the gamut, bringing together business contacts, old school and university friends and former lovers. At one end of the spectrum, a site which invites members to ‘poke’ each other and features countless photos of drunken revelry inevitably features casual sex too.
Earlier this year it emerged that Laura Michaels, 23, had set up a group called ‘I Need Sex’ on the Facebook site and, she claimed, slept with 50 men. Within 10 minutes the group had 35 members and soon attracted 100 men, 50 of whom Michaels slept with after vetting their pictures. One of her Facebook conquests was called Simon from Swindon, whom she met for drinks in a bar in her hometown of Bristol before going back to his hotel room for sex. Facebook later removed the page.
Michaels told the Sun about her experiences: ‘We always met somewhere like a bar first and I would get dressed up and treat it like a date. I know that some people will really look down on me for it. They might even say that I may as well have been a prostitute because then I would at least have been paid for sleeping with so many different blokes, but I don’t see it like that at all. I was satisfying my own desires by setting up the group. I feel like a free, liberated woman and I think it’s fantastic that the internet gave me a chance to do this. I know that it was risky behaviour but that was part of the thrill. I always made sure to tell a friend I trusted where I was going.’
Facebook, MySpace and Bebo’s tens of millions of members can communicate with each other via Zoosk, which claims to be the biggest social dating network in the world. It offers the chance to ‘choose a network and start mingling with thousands of cute singles in your area’. It could well appeal to people who would never dream of visiting an all-out casual sex site but don’t see the harm of a simple mouse click which adds the Zoosk application to their profile page, the first step on a slippery slope. The web abounds with questions such as ‘What would you do if you found your husband added the “zoosk” application on Facebook?’ and ‘Does Zoosk randomly flirt with people’?
The online sex revolution is posing new questions for experts who have not seen anything quite like this before. Phillip Hodson, a psychotherapist and broadcaster, says: ‘I do believe the internet is the world’s largest sex aid, largely functioning to augment, magnify and super-speed the processes of dating. Therefore it does represent a “step difference”, a difference of kind and not just one of degree over traditional mating behaviour. You could never flirt with so many people in your entire life in, say, the Fifties as you can today in one un-enchanted evening. The web - soon to be the instantaneous grid - allows people of high libido (and flexible morals) to find each other as never before.’
But, according to Hodson, the web might be making sex too easy, so we end up having less rather than more. ‘All new media have pros and cons, pluses and minuses,’ she says. ‘Undoubtedly adultery is easier to organise by email but there is a new risk of detection given the electronic trail and the dangers of interception or misdirection - for example “Hello Lover!” ending up in your boss’s inbox.
‘I think that the internet, by providing pornography and promiscuity on a plate, does tend to lower the nation’s overall libido. In order to feel sexy, we need a few more challenges than unlimitedporninanyposition.org or Hookersin30minutestoyourdoor.co.uk. Men in particular seem to me to be in danger of becoming “sex lazy” as well as more fickle.’
Indeed the paradox of the throwaway, instant gratification subculture could be that, like a drug, gratification becomes less and less satisfying. No one can share the sentiment expressed in Oscar Wilde’s play The Importance of Being Earnest: ‘This suspense is terrible. I hope it will last!’ It is not only romance that is dead but also the theatre of seduction, the hint of stocking replaced by a brazen sexuality that is about as erotic as a prostitute’s calling card in a phone box. Cinema and restaurant dates are replaced by profiles and pokes.
The era when you married the boy or girl next door, or your childhood sweetheart, in the same village church as your parents, has long been on the wane. But when love is cheap, the internet generation may be less inclined to get married at all.
Dr Aric Sigman, a psychologist and biologist, says: ‘I would be concerned that what we are seeing is unrealistic. Yes, you can have sex, but you are now having more people than ever living alone and never getting married. Even as the technology advances, men and women are less engaged than ever before. There is something about chemistry and nuance that is not conveyed by this IT.
‘This is doing something odd to the human condition that isn’t clear yet. In luring people away from strong personal relationships, it could be that people are having less sex, not more. I’m not convinced that it’s making us any happier.’
How to identify cheating spouses
1 They touch their nose often. Research suggests that internal nose tissues swell with blood when one lies. Beware of this when they communicate with you.
2 They avoid looking directly at you. Lying takes concentration and makes them suddenly divert their line of sight.
3 They stare at you too much. They do this to make sure you believe them.
4 They lean forward and get close. Closeness is usually a sign of trust. But sometimes it can be a sign of deceit. They try to exaggerate how close you are by leaning forward when they lie.
5 They pull their earlobe. Some police forces are trained to watch for this very mistake when interrogating criminals.
6 They give you too much information. Their stories are too complex, structured, polished or complete.
7 They tend to give you multiple ‘reasons’. If they were honest, they would have the confidence to give just one reason.
8 They stumble in speech, with mistakes in the story to try and cover it up.
9 They use ‘um’ and ‘ah’ more than usual, where they have to think of lies quickly.
10 They are hesitant at the start of a sentence. They have to come up with lies fast and they hesitate.
Mistakes many cheaters make
1 They forget about a ‘love note’ left in their pocket.
2 They come home smelling of a lover’s scent.
3 They are too protective of their handbag or wallet.
4 They come home wearing different clothes from when they left.
5 They choose too many different excuses too often.
6 They forget about itemised mobile phone bills.
7 They spend too much money on their affair and less on bills at home.
8 They come home smelling of smoke, but they don’t smoke.
9 They use a friend as an excuse but don’t tell the friend.
10 They forget about the caller ID and redial button.

This sounds SO ridiculous to me: Getting matched based on your DNA? Come on,now, folks. What does your DNA have to do with love and attraction and long-term relationships? Don’t get sucked into this one.
From the Washington Post:
Ok, We Have Our First DNA-Based Dating Service: GenePartner
Tuesday, July 22, 2008; 1:48 AM
It was only a matter of time before someone launched a dating site that looks for potential matches based on DNA compatibility. That time is apparently today with the launch of GenePartner (ok, it’s not the first, but it’s the cheapest).
The Switzerland-based company says they can use a $199 DNA test (compare to $1,000 for 23andMe) to help you find your perfect match, statistically speaking. They’ve analyzed “hundreds of couples” and have determined the genetic patterns found in successful relationships. Based on their algorithm and your DNA, they’ll determine the probability for a satisfying and long-lasting relationship between two people (color me skeptical).
What about romance? Chemistry? That certain je ne sais quoi when you meet someone and get a tingling sensation in your stomach? Forget it. The future of dating is DNA tests and buccal swabs, so get used to it:
A brush for collecting your DNA sample from your saliva ? called a buccal swab kit ? will be sent to your address. Following the simple instructions included with the kit you will gently collect the DNA from the inside of your cheek. Use the addressed envelope supplied for returning the brushes.
GenePartner is looking to partner with dating sites and have those services encourage users to see if they’re a DNA match.
Will they be able to avoid tough emerging U.S. laws around genetic testing? Well, they’re in Switzerland. My guess is they’re not going to be too worried about California and other state laws prohibiting their service.
From the Roanoke Times:
What your DNA can (and can’t) tell you about you
Mehmet and Mike are happily married. No, not to each other. To two wonderful ladies (one each, of course). But if they weren’t and they lived, say, near Boston, a peculiar dating service might arouse their curiosity.
For $1,995.95, a company called ScientificMatch.-com claims that if you crack open its special kit, rub a cotton swab on the insides of your cheeks and ship the swab to its lab, that the company will use the DNA it collects to find your soul mate.
The company examines the genes that relate to your immune system—technically, the genes in your major histocompatibility complex—to match you with another member of the dating service who has a very different MHC makeup.
Studies suggest that people are more likely to feel that romantic lightning-in-a-bottle called “chemistry” when they have genetically dissimilar immune systems. (One theory suggests that blending diverse genes gives children stronger immune systems, so it’s an evolutionary advantage.)
This matchmaking venture is just one of dozens of consumer-based genetic testing services that have popped up in recent years. Many others promise to look into your DNA and tell you whether you’re susceptible to certain medical disorders. For about $1,000 and up (not covered by health insurance), services such as 23andMe, Navigenics, Genelex, deCODE Genetics and others will scan your DNA for gene markers linked to heart disease, Alzheimer’s, multiple sclerosis, diabetes, certain cancers and more. Other tests claim to identify nutritional deficiencies and then provide diet advice.
Beyond these pricey services, many over-the-counter DNA test kits are now sold in drugstores for as little as $30. Send in your swab and, for an additional $200 and up, they’ll test your DNA for markers of lupus, sickle cell anemia, depression, glaucoma, celiac disease, cystic fibrosis, high blood iron ... the list goes on.
Are they legitimate? In the case of romantic bliss, we have seen the studies linking diverse MHC with sexual attraction in animals and humans.
But we also know that these limited studies—like nearly all research involving genetic testing—probably reveal only a tiny part of a complex process that nobody truly understands yet. So we’d take any advice from ScientificMatch.com (or any other personal DNA-mapping or -matching service) with a grain of salt the size of a Volkswagen.
Gene testing is an amazing tool. Mapping the human genome has yielded powerful new weapons against cancers of the breast, ovaries, colon, prostate and others.
In fact, we have colleagues who refer people for testing for the BRCA 1 and 2 breast-cancer genes every week. For adopted children, gene testing may be the only way to acquire valuable medical information. These tests are conducted by certified laboratories and interpreted by physicians who can help patients decipher and use the findings.
Also, while research has identified genes that contribute to about 1,400 diseases or disorders, so far most of these provide only preliminary clues. And with certain diseases, such as Alzheimer’s, genetic mutations don’t always mean you’ll get a disease. So you really need a counselor help you interpret the results.
The Food and Drug Administration doesn’t regulate the quality of the counseling you get after using one of these consumer DNA tests. These kits could give you helpful information, or leave you feeling falsely safe or needlessly scared. Before trying one, start with these steps:
n Thoroughly discuss your family medical history with your doctor, going back to your grandparents. This can yield vital information. Counselors should ask for this history; if they don’t, you need a different laboratory and counselor.
n If you decide to go ahead, be sure that the company keeps your test results confidential. A recent federal law prohibits job or health insurance discrimination based on genetic tests, but we’re still in uncharted legal territory.
n Review the test results with your doctor or a certified genetic counselor (ask your doc for a referral), not just a rep from the testing company, especially before buying pricey supplements or additional services.
Comment on posting on OnlinePersonalsWatch:
When you take a healthy objective and critical look at these claims of “chemistry” related to DNA matching, one quickly realizes that there’s nothing substantive there to back them up. In fact, some companies have no grasp of the very research they tout to justify their methods.
However, my team has volunteered pro bono to conduct a real-world test of at least one company’s claims. The double-blind experiment would then be submitted for academic publication. It’s disappointing, but not that surprising, that this particular company desperately avoided this offer.
Interested reporters are encouraged to contact me for full details.
As an industry insider and respected compatibility researcher, my professional opinion is that consumers should stay away from DNA dating (and save money on these costly services) until real-world validation studies on their services prove they actually predict relationship quality.
Thanks,
James Houran, Ph.D.
OnlineDatingMagazine.com

Barry Schwartz in “the Paradox of Choice” wrote about the phenomenon the following article describes, the dilemma of having too many choices. Dating sites, the big ones particularly, can overwhelm you with numbers of possible mates. Developing good search techniques is key to keeping overwhelm at bay. What I think the researchers miss here is while getting the numbers of choices down to reasonable is important, having a large pool to draw from is preferable. Particularly when you are older and probably choosier. I’d go for Match or Yahoo! any day. The more to pick from, the more likely a good match.
Online Dating: Where Technology and Evolution Collide
When searching for a soul mate, you might think that the more options, the better. But the rise of technology – notably, the Internet – has thrown a wedge in that perception.
The Internet offers us an abundance of options when selecting everything from bicycles to mates that is unprecedented in human history. Although we may think that the extra options are good, new research has shown that we may be more satisfied when choosing from fewer options – and we may not even be cognitively equipped to correct this misconception.
Throughout most of human history, we’ve had significantly fewer options for choosing a mate, and so we would strongly welcome any additional options when they came along. For instance, when our neocortex was developing, in part to deal with social networks, the average human group consisted of roughly 150 individuals. Healthy group members of reproductive age of the opposite sex would total about 35 – slim pickings, by the Internet’s standards.
Because we developed in this kind of social environment, we have a tendency to desire ever more options. That’s why, for example, people are enticed by dating Web site Match.com’s offer of “millions of possibilities.” But, as a team of researchers has shown in a recent study, this abundance of options may not make the chooser feel or choose any better than a pool of just a half dozen or so options. Psychologist Alison Lenton from the University of Edinburgh, Barbara Fasolo from the London School of Economics and Political Science, and cognitive scientist Peter Todd from Indiana University have presented their findings on this subject in a recent issue of IEEE Transactions on Professional Communication.
As the researchers explain, people tend to anticipate that they’ll feel better about “shopping for a mate” when there is a large number of options. However, in actuality, people feel equally good when faced with few as opposed to many options. The scientists performed two experiments demonstrating this clash between anticipation and experience.
In their first experiment, the researchers asked 88 participants (with an average age of 22) what they thought was the ideal number of potential mates to choose from, with a range between 1 and 5,000 options. Participants judged each set (very small to very large) of potential mates on four criteria: expected difficulty of making a selection, anticipated satisfaction with their decision, anticipated regret after making their decision, and expected enjoyment of the selection process.
On average, participants predicted that they would be overall most satisfied when selecting from about 20-50 possible mates. So, in the second experiment, the researchers investigated how satisfied people were when choosing a mate from this range compared with the less favored fewer options. Interestingly, they found that participants who chose from 20 personal profiles had roughly similar experiences compared with participants who had to pick from just four profiles. Also, participants’ actual experiences when faced with four options were significantly better than anticipated.
As the researchers summarized, “the expected preference for the larger set-size in terms of more enjoyment and satisfaction and less regret did not materialize.” Instead, there is a significant mismatch between what people think they will feel and what they actually feel, the team concluded.
Misjudgment of an optimal number of options has been observed in several other situations besides choosing a mate. Generally, the greatest disadvantages when having more options include being more frustrated by the complexity of the selection process, sometimes not making a selection at all, and experiencing decreased satisfaction and increased regret after making a selection. (When you’re faced with a million possibilities, you have a much smaller chance of picking the “right” one than if you had to pick from just four.)
The study also offers suggestive evidence that people aren’t paying very close attention to all of the various information provided in the profiles when they have many profiles to sift through and, thus, they might be missing out on interesting/suitable potential mates in this choice context.
“The information overload result was well known to consumer researchers since the ‘70s,” Fasolo told PhysOrg.com. “But the context was always consumer – a bit artificial and more ‘novel’ in an evolutionary sense. It was not at all obvious that the same result would occur in the more naturalistic context of mate choice. True, we are examining a more modern mate choice world – not sequential encounters in the jungle, but simultaneous fast-paced encounters with men zooming from one café table to the next – to which humans are relatively less accustomed (though lekking animals are). So, all in all, I would say that the fact that greater variety backfired even in the context of mate choice was non-obvious.”
Researchers have previously tried to explain our misjudgment of option number in evolutionary terms. At the time our brains were evolving to deal with making decisions, humans rarely had too many options to deal with. Therefore, we’re not adapted to deal with the excessive numbers of choices available today. The Internet, which has no physical space limitations, presents us with a problem that never existed for our ancestors. (As the researchers note, about 1% of the 600,000,000 people who use the Internet visit online dating sites.)
After millions of years of seeking more variety under conditions where variety was relatively limited, it may be very difficult to persuade people that more isn’t always better. For one thing, people may not have a point of comparison where they can experience the benefits of fewer options. Also, recognition of the disadvantages may not come until much later on.
Further, even if we do learn from our experiences, it may not matter much. Research has shown that people’s expectations, rather than previous actual experiences, play a larger role in determining whether they will participate in the same event in the future.
In light of these findings, the researchers suggest that Web designers of online dating sites consider this contrast and try to appease people’s desire for more options while making it easier to narrow down large sets. Currently, some sites do the opposite: when a search results yields fewer than 50 (or more, in some cases) profiles, the site encourages users to broaden their search criteria. Instead, the researchers encourage developers to keep in mind that they must balance people’s desire for more choices with the knowledge that giving people such choices may lead them to evaluate potential mates in a more superficial way.
“I find it interesting (and a bit worrying) that the underestimation of the costs of too much choice which we (and other consumer researchers alike) find plagues not just the daters, but the designers of dating Web sites,” Fasolo said. “If we want people to make sensible choices, researchers need to ‘nudge’ (to say it with Thaler and Sunstein) dating Web site designers towards simpler and more manageable Web sites.”
More information: Lenton, Alison P.; Fasolo, Barbara; and Todd, Peter M. “’Shopping’ for a Mate: Expected versus Experienced Preferences in Online Mate Choice.” IEEE Transactions on Professional Communication, Vol. 51, No. 2, June 2008.

If you’ve ever thought of using a web cam (come on, now, who hasn’t?) but didn’t know how to start, here’s just the advice you need in the article below. Fess up now, who has used a web cam and kept it clean?
Microsoft and sex expert Tracey Cox’s top tips for hot webcamming action this V-day
By Katherine Hannaford Tech Digest
To support the launch of Microsoft’s new range of webcams - the VX-7000, VX-6000, NX-6000 and NX-3000 - Tracey and her heaving bosoms want you to know that you should always… Check whats in view People will make assumptions about you simply by looking at the things you own, so make sure everything in view sends the signals you want to send. If youre keen to promote a certain image - like be seen as intelligence, for instance, make sure a pile of books are in view. If you want to be seen as artistic, put a painting directly behind you.
Along with…
Be friendly It sounds obvious but there is a temptation to play it cool for fear of appearing too keen. This can (sometimes) work in the flesh but it doesnt translate well on a webcam. The more you smile, the more theyre going to like you. If you insist on using the treat em mean, keep em keen stuff, save it for when youre actually out on a date. We like people who like us. Simple as that.
Make them laugh The joy of being able to see each other as youre chatting means you can use humour, irony and innuendo without fear of it being misinterpreted - which often happens with text or email. Its impossible to take something the wrong way if you can see its delivered with a big, cheeky grin!
Use the camera to reveal the different sides of you Obviously, youll want to look your best the first time you chat via the webcam, but dont be afraid to let them see you looking less than perfect. Revealing different looks gives you dimension.
Look animated and expressive Give good face! Popular people tend to have animated faces and make a steady stream of expressions when theyre talking or listening. Not only do facial expressions liven up our own stories, they also let other people know the effect theirs are having on us. A lot of expressions are infectious - it really is a case of smile and the world smiles with you!
Watch your body language Dont slouch - youll look lazy and uninterested - and if youre nervous, watch what youre doing with your hands. Also be careful about camera angles. Try out your webcam with a trusted friend first, getting them to check its in a flattering position. Practise tilting your chin down and lifting it up, getting them to tell you which is most becoming.
Dont cross your arms Before you jump in with a (defensive) Its comfortable, thats all, let me agree with you. But while some people do in fact cross their arms for comfort, just about all of us adopt this position when we feel defensive, protective, angry, threatened or plain scared. It sends negative signals, so dont chance it. While were on the subject, if youre female and body conscious, resist the urge to hug a pillow. Itll make you look both childish and insecure.
Write down a few ideas of what to talk about before you chat Funny things which have happened that day, something interesting you heard on the newsIf you get suddenly tongue-tied, a quick glance at the list saves you from awkward silences. Keep conversations reasonably light-hearted at the start - its fine to go deeper later but ideally youd save serious topics for when you meet up.
Compliment but not too much When someone tells us were sexy, funny, bright - whatever - it has the optimum effect the first time its said. Keep harping on it and you not only dilute the compliment, you also get the opposite reaction to the one intended: instead of liking you, they find you annoying!
Does he fancy you? Watch to see if hes smoothing or messing up his hair. Guys do this involuntarily if theyre keen, trying to look their best. Also check out how hes sitting. If hes keen, hell tend to sit with his legs open, giving you a crotch display. Its a subliminal Me Tarzan, you Jane gesture, highlighting hes got something you dont Does she fancy you? Women also tend to play with their hair or smooth their clothes, in an effort to look their best. If she tilts her head to the side, its a sign shes interested in what youre saying. Its also good news if she massages her neck or her hands start to glide over her arms and neck. This is called autoerotic touching: shes touching herself where she thinks youd love to!
Use we as soon as you possibly can Were great at this arent we!, or Well have to get used to chatting this way. Linking the two of you conversationally subliminally plants the idea of linking up in other ways. Another great word to use often: you. Instead of Anyway, I was talking about, say Anyway, as I was telling you. Including you makes people feel youre talking to them specifically and it pushes the pride button. The word to use least of all is I. Youll sound selfish if every sentence starts with it.

I just don’t get it. People now complain that Internet dating takes too much time, the process is too slow and time-consuming, too much work, blah blah blah. Man, have we gotten spoiled or what? Internet dating is not even 15 years old yet (Match.com started in 1995), has evolved with breakneck speed, particularly since 9/11/2001, is the greatest thing that has ever happened to romance, EVER, and we bitch? Don’t you remember how hard meeting ANYONE was prior to online dating? People now go from no dates in years to six in a month or even a week! What’s to complain about?
Well, as will happen, when a need is identified, a solution will be invented. Who knew that we needed garbage bags?
Onto the stage comes CrazyBlindDate.com. Looks like it is a branch of OKCupid in beta, and it looks like it helps if you are in Austin, Boston, NYC, or San Francisco, but by going through a bit of a sign up process, you could be on a blind date in 15 minutes. You really should go to CrazyBlindDate.com and go through their sign-up process just to see what is possible. They even set you up with a place to meet! Ah, technology. See the article below for one woman’s experience:
Speeding up love at first site
By MEREDITH BLAKE
Thursday, February 7th 2008, 4:00 AM
Braganti for News
The rigors of Internet dating had always seemed daunting for author Meredith Blake, but here she’s got a ‘crazy blind date’ with destiny.
Twenty minutes was all I had to give.
Okay, technically 40 minutes, but for the sake of my own sanity, I was telling myself it was only 20 minutes. It was a Friday night in the dead of winter, and I had not one but two blind dates to look forward to. Oh, and a photographer would be there to capture my date in all of its awkward glory.
A mere 24 hours earlier, I had logged on to a new dating site, CrazyBlindDate.com. Launched this past November in New York, Austin, Boston and San Francisco, the site is completely free and lets users go on a blind date almost immediately - in as little as 15 minutes. All you have to do is fill out a brief questionnaire and be willing to commit to at least 20 minutes no matter who or what shows up (anything less would be rude, of course).
The brainchild of Sam Yagan, also the CEO and co-founder of OkCupid.com, CrazyBlindDate was designed to address the perceived shortcomings of many other sites.
“When I talk to my friends, they have two complaints about Internet dating,” explains Yagan. “They say it’s too much work - working on the profile, browsing, sending e-mails. And they say that it lacks spontaneity. You can’t go online and set up a profile and get a date that night.”
Unlike other services that offer hours of fruitless distraction, CrazyBlindDate is not a destination for anything other than getting a date as soon as possible. You can’t view profiles of other users, or communicate with them in any way before your date, and there aren’t even any ads.
“With CBD, we want you to spend as little time as possible on the site, all your time out on the dates,” says Yagan.
Once you’ve requested a date, the system tries to find a match for you based on the criteria you request. If a match is found, you get an e-mail with a very brief physical description of your date, and a suggested location chosen from a standing list of bars and coffee shops. Once you accept, there’s no going back.
I had never tried online dating, with the exception of a few quasi-dates way back in the age of Friendster.
On the other hand, I have been on plenty of blind dates before. To ease the pressure, I follow this advice: Treat your date like an interview for a job you don’t want. With that in mind I usually enjoy myself.
So in theory, CrazyBlindDate seemed perfect for me.
“It’s a forced adventure, so I knew there would be something to talk about” says CrazyBlindDate.com veteran, Brianna Klemm, 30, of Astoria, who rationalized her first date as fodder for her blog.
“It’s great because it reminds you that dating is not that big a deal, that really it’s just two people sitting in a bar.”
But while Klemm was dubious about finding a serious relationship on CBD, Richie, 27, of Brooklyn, was more optimistic about its prospects. He recently ended up dating a guy he met through the site. “I tried Match.com a few years back, but never actually went out with anyone because the process is really tedious, “ he says. “But [CrazyBlind Date] is good for anyone.”
So, with these encouraging thoughts in my mind, I headed out on my dating adventure. First up was Michael, “Asian, 31, highlights, carrying an iPhone,” according to his CBD description.
I was the first to arrive at our meeting spot - 71 Irving, a Manhattan bar and cafe. I sat down and immediately started drinking my glass of Cabernet, waiting for Michael to walk through the door.
A few minutes later, an Asian man walked in, with telltale white headphones in his ears. I deliberated for a second about whether the barely noticeable reddish streaks in his hair qualified as highlights, and decided it had to be him. Michael joined me at the little table in the corner, and we both tried to ignore the photographer taking our picture. Not that she wasn’t nice.
Michael was eccentric, funny and totally unfazed by the situation. Even though there wasn’t a romantic connection, he kept me entertained with stories of seducing older women as a teenager and his plans to buy a plasma television for each wall in his bedroom. The only lull in conversation was when he answered a business call on his beloved iPhone, which provided a welcome opportunity to dig into the chocolate macaroons he bought for me. After about an hour at 71 Irving, Michael upped the ante and suggested getting dinner in Chinatown, but I had to decline since I had another date scheduled.
Emboldened by two glasses of wine, I headed for my second date at Greenwich Treehouse, a laid-back bar in a corner of the West Village . I awkwardly made a lap around the crowded bar, not seeing anyone fitting Brian’s description: “27, white, dark hair, clean-shaven.” I got a beer, and took a very conspicuous seat by the door so as not to be missed.
I felt strangely liberated and not self-conscious about the fact that I was a woman in a bar by myself on a Friday. This turned out to be an especially good thing, since 20 minutes passed with no sign of Brian.
To be honest, I was relieved. I’d had a great night, despite being stood up by a total stranger.

LOVE ME, LOVE MY PET. Heavy petting prevents singles from finding love.
• Nearly half of Britain’s singles now own a pet – 6.1 million people
• Singles spend £5.6 billion each year pampering their pets
• Owning a pet can reduce your chances of finding love by as much as 40%
• One in four men wouldn’t date a woman with two or more cats
• A third of women won’t date a man who shares his pillow with a pet
• If push came to shove 25% of singles would choose their pet over a new partner
• Nearly two thirds of singles say they really love their pet and think of him/her as a member of the family
According to new research from PARSHIP, the UK’s largest serious online dating service, more singles than ever before are turning to pets for companionship. Nearly half (47%) of Britain’s 13 million singles now own a pet, spending an average of £928 and dedicating 21 days a year to their animal’s wellbeing and upkeep. However, PARSHIP advises that single pet-owners could be putting romance at serious risk: owning a pet could reduce your chances of finding love by as much as 40%.
Treating pets as children (12% of respondents), sharing your bed with your pet (33%), over-indulging your pooch with the latest designer accessories (40%), or simply owning two cats or more (23%) – these were just some of the factors that influenced other singles against dating a pet-owner. What’s more, if push came to shove 25% of singles would favour their pet over a new partner.
The implications of this could be serious, considering Britain’s singles own 1.24 million cats, 1.18 million dogs, 624,000 fish, 436,800 hamsters, rats and gerbils, 187,200 birds, 124,000 horses, donkeys and pigs, 64,000 snakes, and 120,000 exotic animals as pets – which includes spiders and insects. That’s a lot of two-, four-, six- and eight-legged creatures edging their way between Britain’s singles and their potential happiness with another human being.
• The puss on the pillow reduces your chances of finding love by a third
In conjunction with YouGov, and covering 2,000 singles, PARSHIP conducted a wide-ranging study exploring singles’ relationships with their pets. A third of singles say they wouldn’t date someone who shares their bed with their pet, (29% of men/36% of women), 23% are turned off by owners of two or more cats (26% of men/21% of women), and 22% are repelled by owners of snakes (18% of men/26% of women) and spiders 40% (33% of men/48% of women). 40% wouldn’t date people who overindulge their pets by spending £100 or more a week on animal upkeep (44% of men/37% of women), while going as far as treating a pet as a member of your family will alienate you from 13% of men or 11% of women; on the other hand, NOT doing so will alienate you from 11% of men or 12% of women
• The animal attraction
So what’s driving this animal love affair? Nearly two thirds (58%) say they love their pet and think of him/her as a member of the family, compared to just 27% who love their pet as an animal, but not as a surrogate human. In fact, singles love their pets so much that in some instances they would put their pet’s feelings above their own.
• Pets over partners
Sometimes they will even put their pet’s feelings above their lover’s. One quarter (25%) of men and women say that if their live-in partner developed an allergic reaction to their pet, under no circumstances would they put their boyfriend or girlfriend before the animal: Mr or Ms Right would just have to find somewhere else to live. More encouragingly, 15% of men and 22% of women said they’d visit a top Harley Street specialist – no matter what it cost – in the hope of finding an effective treatment for the allergy, while 32% of men and 19% of women said they’d find a loving new home for the problem-causing pet.
Dr Victoria Lukats, psychiatrist and PARSHIP’s dating and relationship expert commented:
“People invest a lot in their pets emotionally, but whilst some singles may see their pets as surrogate partners or children, this research shows that these people are in the small minority. Rather than the stereotype of a spinster with several cats, the reality is that many singles simply enjoy owning a pet but they would probably put their human relationships first.”
“Provided the balance is there and pet owners don’t avoid socialising or dating and that they maintain a healthy attitude to their pet then it shouldn’t interfere with their love life. But perhaps single pet owners would be wise to take note of this research: if there’s seems to be potential for a long-term relationship developing then it might be best not to boast about how much you indulge your pet and avoid making harsh statements about how your pet comes first, especially on the first few dates.”
• Is it time to put the cat out?
25% of singles wouldn’t date someone with two or more cats. In most cases this is attributable to an allergy, with 26% of adults suffering from sneezes and discomfort when close to a feline. There are very few treatments available to counter the allergic reaction. However, there’s good news for the 40% of singles who wouldn’t date someone who owned a pet spider: Even a single session of real-life exposure based therapy can be effective for up to 90% of phobic individuals. (Ost, Brandberg and Alm, 1997, Ost, Salkovskis and Helstrom, 1991)), so you really could learn to love your partner’s little (or not so little) eight-legged friend ….
PARSHIP is Europe’s largest and most successful serious online matchmaking service, with over 2.4 million members, PARSHIP draws its strength from its unique psychometric compatibility test and a methodology which ensures that its members are only matched with people who are genuinely right for them.
Dr Victoria Lukats, explains how the test works:
“The factors that make two people a good romantic match are highly complex. Common interests such as a love of animals can help but the importance of complimentary personality traits in determining the long-term success of a relationship cannot be underestimated.”
“PARSHIP uses a unique psychometric test to match members with similar and complimentary characteristics. Many people believe that opposites attract, whereas others believe that similar personalities are compatible with one another. In fact, both these points of view can be valid, as research conducted over many years by leading psychologists has demonstrated. “
“For example, if an individual highly values domesticity or has a high need for emotional intimacy, then he or she would be well matched with a partner with similar values.”
“For other characteristics, differing scores on the test can be acceptable, even desirable, although wildly opposing scores could spell disaster. A member who is extremely assertive in their communication style would not be well matched with someone who was similarly assertive as this could lead to a major clash of personalities. Likewise, an individual who is slightly shy might be drawn out of themselves by someone who is slightly more outgoing, whereas a complete introvert is less likely to be successfully matched with someone who is the complete opposite.”
In addition to matching members through their personality profiles, members can also choose to specify what they are looking in a potential partner including age, height, location, whether they prefer a non-smoker and whether a potential partner has a pet.
Overall the PARSHIP test has been shown to be an accurate reflection of an individual’s personality and furthermore it has proven to be a highly successful method to help people find the love of their life.
For Further information or case studies please contact Penny Conway on 020 7014 4046, 07775 992350 or email
The research was conducted by YouGov between 30th June and 4th July 2007 questioned 2,353 adults over the age of 18 and by PARSHIP questioning 200,000 singles from its UK database.
About Dr Victoria Lukats (http://www.drlukats.com)
Dr Victoria Lukats, MBBS MRCPsych MSc is a psychiatrist, agony aunt and dating and relationship expert. As well as working as a relationship and dating expert for PARSHIP Dr Lukats is a Specialist Registrar in Psychiatry at Sussex Partnership NHS Trust in Brighton
References:
Ost LG, Salkovskis P M and Hellstrom K (1991) One-session therapist directed exposure vs. self-exposure in the treatment of spider phobia. Behaviour Therapy. 22: 407-422
Ost L G, Brandberg M and Alm T (1997) One versus five sessions of exposure in the treatment of flying phobia. Behaviour research and Therapy. 35: 987-996

I first heard of Pepper Schwartz years and years ago (well, it was published in 1985) when I read her book with Philip Blumstein “American Couples.” It was a heavy tome filled with eye-popping charts and graphs of their work with couples, gay and straight. I loved it and it heavily influenced my thinking about couples and how they relate.
Schwartz writes prolifically (just go to Amazon and type in her name), but she is most relevant to my work with helping singles find love in her incarnation as the expert behind the matching system at PerfectMatch.com. She just came out with a new book Prime: Adventures and Advice on Sex, Love, and the Sensual Years which sounds right up my alley, right? I thought so too, and ordered and read it.
Eeeesh. I wish I could say I liked it, but I didn’t. Sprinkled in amongst her own pretty exhibitionistic stories about having lots of great sex with lots of great guys in lots of great places was some sound advice about online dating, but nothing extraordinary, frankly. That advice is just about all contained in the article below that appeared in the Seattle Times where she lives. I’ll underline it in the article so that you can see what I really did like about what she wrote. But frankly, you can skip the book, unless you want to torture yourself by reading some over-the-top sex pieces that strain credulity, or if they are true, are out of reach of 99.99% of women over 60. I found it pretty embarrassing, actually. I’d prefer the more academic Pepper Schwartz.
Relationship expert finds herself dating again
By Pepper Schwartz
Special to The Seattle Times
Pepper Schwartz
Schwartz is a sociology professor at the University of Washington and author of 15 books, including her latest, “Prime: Adventures and Advice on Sex, Love, and the Sensual Years” (Collins, 2007; $24.95), a personal account of re-entering the dating world after divorce. Schwartz, a Ph.D., is also the relationship expert for Perfectmatch.com, where she co-developed the Duet personality profile matching system.
There is nothing quite as disconcerting as having to follow your own advice. After 30 years of answering people’s questions about their emotional, sexual and romantic lives, I found myself in the somewhat ironic situation of having to pose, and answer, some of these same questions for myself.
At first, like most people who have just gotten a divorce, I wanted to stay home, do some soul searching, figure out what went wrong and what part I had in it.
But soon there is that familiar itch: the desire for intimacy, connection, sex and, in my case, adventure. Love would be nice, too, but honestly, when you have just disconnected from a 23-year marriage, sex and companionship seem a lot less complicated than love and commitment do, and therefore a lot more imaginable.
As a relationship expert, finding that connection should have been a piece of cake, right?
Wrong. As every doctor knows, it’s different when you’re the patient. I had many of the qualms of re-entry that everyone does. So I had to embark on a fix-up campaign to get myself date-ready — and think about what I actually wanted and who I was looking for.
One thing I knew: I was starting over again at 55.
I started out by creating a new philosophy about sex and love. I decided that the only way I would figure out who and what I wanted was by meeting a wide range of men — cowboys, poets, fishermen, chefs, CEOs, or whoever else crossed my path. The “how” of it was pretty easy — I knew the online dating scene as the relationship expert for Perfectmatch.com — now I just had to go explore dating online myself.
That the dating expert would be looking for a date was a little embarrassing, so I didn’t put my picture on the site. Instead, I looked at men’s profiles, and if they were intriguing, I’d invite them to look at a description of me. If they liked that, I promised to send a picture.
Thus started a chain of “coffee dates” that online daters know only too well. These short encounters exist for a reason; a quick in, then out if the guy’s not OK. I learned this the hard way when a guy who said he had always admired me wanted to take me out to a really nice dinner. I relented when he suggested Canlis, one of my favorite places in Seattle.
Once we got there, however, I might as well have gone alone. He talked so fast and so much that all I could do was sit there and time him, thinking maybe I was witnessing some kind of world’s record for self-absorption. At 45 minutes, he looked up, a little dazed with his own chatter and said, “Am I talking too much?” I said, “Yes, actually you are.”
He looked abashed and then, I kid you not, talked on for another 20 minutes. I had time to listen, chew my food very carefully, and learn not to allow more than a half-hour for a first meeting.
There were other colorful characters, some so unusual that I learned to think of dating as anthropological fieldwork. I decided each person would have something to teach me, no matter how dreadful a match we might be for each other.
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My favorite oddity was a man who was handsome, smart, nice and accomplished. He seemed like a perfectly fine bet for a relationship. There was only one problem: he could not pass a beast without making that animal’s noises. We decided to go hiking in the Methow Valley and stay over at Sun Mountain Lodge. But the ride there killed the possibility of anything more physical than climbing up a few hills. If we saw a horse, he neighed, a dog, he produced a bark, a cat — well, you know. I was afraid to order a steak.
Of course not all of these dates produced a humorous or strange story. Some produced all kinds of satisfaction: intellectual, emotional and sexual.
Dating, though difficult and disappointing when love didn’t last, was clearly possible and often fabulous, no matter that my 20s and 30s were distant memories. I have come to believe that love is possible at any age, that romance and passion are no less intense at middle or old age than they were when we were barely out of our teens, and that all of this can be ours if we put ourselves out there, learn how to handle loss or rejection, and have the resilience to pick ourselves up and start the process all over again.
This is the very cycle that many women and men just can’t bear to face, but I have to say, the happy moments justify having to deal with the sad ones. Love is life-giving, passion helps sustain our youthfulness, and relationships help us to grow and develop heart and character. All of that is just too good to miss.
I met the man I am dating now online. Honestly I don’t remember why I picked him out except that he was attractive, wrote well and sounded like a sincere, bright, athletic, nice person. I contacted him and said I was interested. He replied that he thought he knew who I was, and he was a little put off about meeting another ambitious, busy, Type-A woman. He had gone that route before and wasn’t sure it was a good fit.
I wrote him back that yes, he had guessed who I was and what I was like. But I thought we should meet anyway. I mentioned the scene in “Notting Hill” where Julia Roberts has to convince Hugh Grant that her world isn’t all she is. She says something like, “I’m just a girl, standing in front of a boy… .”
He replied, “OK, you got me with that one.” We met for coffee. He was even more handsome in person than in his picture, and a genuinely nice and witty man. This was last autumn, and we have been dating ever since.
The Internet is your friend
The Internet is one of the most efficient and safe ways to find romance. I still hear women and men voicing fears of who’s on there, but believe me, it’s a godsend to older people who aren’t meeting loads of eligible partners.
You get a lot more information about someone you’ve met in cyberspace than you do in other kinds of one-time contact. There are bad dates everywhere, but the Internet has no more than other parts of the dating world do — and probably less.
Writing a profile
Put out your best stuff. Don’t lie, but you can omit your flaws. Everyone has them and they don’t need to be in your first sentence. Leave out anything but a brief mention of children — you are looking for a partner, not a father or mother. If they are partner material, then you can see if they will fit into your family or vice versa.
Use a good picture, but make sure it’s yours and wasn’t taken for your high school graduation. Avoid anyone who has a blurry picture, sunglasses or won’t show you a picture on request.
Talking on the phone
Don’t wait too long before making this relationship aural. If you like each other online, then relatively quickly transfer it to the phone. (Use a non-traceable number just in case you do meet Mr./Ms. Wrong and don’t want them to know your phone number.)
If you let the e-mail relationship go on too long, you may be caught in a fantasy perception of this person that gets you way too attached before you have a better sense of who she or he really is. Hearing their voice and talking is the first test of finding out who they really are.
Meeting someone
Likewise, once you’ve talked, arrange to meet fairly soon. I’ve known people who were just about saying “I love you” because of the intimacy and beauty of what they wrote to each other — until they met in person and one of them realized there was no chemistry.
Use the half-hour meeting rule (you can always extend it). If it’s really a great match, there will be a second date.
Remember to listen and ask questions — both of you are being interviewed — each of you should know more about the other than when you started. Do not complain even if your day was a horror and your kids robbed a bank.
Don’t dump on your ex even though you are sorely tempted. Everyone will always be thinking, “… and what would he/she be saying about me?” Try to see if there is any reason you two should know each other that is not readily apparent — i.e., explore hobbies, values, lifestyle, talents, passions.
Don’t give up
I don’t care if the first 15 dates are duds. There is someone out there for you.

If you are a “Just give me the facts, M’am” kind of person and you want to know just what is going on in the Internet dating world these days, this article below is for you. Yeah, I know it is long, but it is CRAMMED full of info that curious online daters love.
The secret world of online dating
by Jennifer Litz
Google bought YouTube last fall for 1.65 billion, according to its press center; Time magazine’s last person of the year was “You,” for all “your” participation in online communities—from the MySpace juggernaut, to its many niche offspin communities, like the new “Eons” community targeted to 50-plus-somethings.
A majority of online daters is younger, employed and slightly more liberal than the rest of the population.
People are spending a lot of time online. But more specifically, people aren’t just paying bills, researching papers, and buying books or clothes there. People spend a lot of time as online voyeurs, looking, laughing at, and talking to people they may or may not even know.
Online dating is a natural in this sociological climate. According to a March 2006 report on Online Dating from the Pew Internet and American Life Project in 2004, “dating Web sites created more revenue than any other paid online content category, as they netted roughly $470 million in consumer spending, up from about $40 million in 2001.”A flurry of institute research confirms that online dating emerged as a viable dating alternative several years ago.
In full disclosure, I will tell you that I have had a taste of online dating, but it took me a while to accept the “online dater” label. (A Pew report has spelled out the criteria of an online dater: “Looking at the total Internet population, 11 percent of all American Internet-using adults—about 16 million people—say they have gone to an online dating Web site or [a site] where they can meet people online. We call them online daters in this report.”) As the former resident blogger for an online dating site who met a guy by perusing user profiles, even I am considered an online dater—even though my examination of his user profile was part of my research to write those blogs.
Who Dates Online?
A majority of online daters is younger, employed and slightly more liberal than the rest of the population, but older people are online daters too. A February 2006 paper from the MIT Sloan School of Management called “What Makes You Click? – Mate Preferences and Matching Outcomes in Online Dating” surveyed 22,000 users of an unnamed “major” online dating service; users were located in the Boston and San Diego areas. The study involved observing the daters’ activities for three months, including introductory “profiling” information the users supplied to the sites, such as age, height, income, and other demographic and physical characteristics.
The MIT report found that online daters tended to be younger than their “general population” counterparts; the median age for a site user was 26-35, while the general populations of Boston and San Diego’s median age ranges were in the 36-45 range. The study also found that site users tended to be more educated and have slightly higher incomes than the general population and online users who did not go on dating sites.
The Pew study confirms these findings—to an extent. Surveying a “representative sample” of 3,215 phone-owning Americans in the continental United States, among the results found was that the online daters tended to be younger and employed. No reports of higher education or income levels were reported. Rather, since the largest segment—18 percent—of online daters were determined to be in the 18 – 29 range, those earning slightly lower incomes were determined to be online daters. Age breakdowns for the rest of site users were as follows: 11 percent in the 30–49 year age-range, and nine percent in the 50- plus range.
That study also found online daters were more likely than the general population to support gay marriage and women’s rights; less likely than the general population to be religious.
As mentioned earlier, about one in 10 Internet users have gone to a dating Web site; more specifically, 37 percent of a group who said they were single and looking to “meet a romantic partner” claimed having gone to a dating Web site, which represents about four million people.
But what is the perception among Internet users about those who used online dating services?
According to the Pew study, 61 percent of adults online do not think that online daters are “desperate”; 29 percent believe that online daters are in “dire straits,” and 20 percent think that online daters are “losers.” The Pew study says that the latter group has less experience online and tends to be less trusting of people in general.
What about the physical characteristics of online daters? It’s hard to ascertain physical attractiveness of online daters, as not everyone posts the optional picture with their profiles—though according to practically every “how-to” online dater’s guide, those with pictures posted get more messages and responses than those who don’t. Liz Edelbrock, a spokesperson for Match.com, says that Match.com members who post pictures get 15 times more attention, in the form of views, correspondence, or “winks,” an acknowledgment feature their site has.
There is, however, the “Reported Physical Characteristics of the Users.” According to the MIT report, 27.5 percent of assessed online daters posted their pictures. For the rest of the non-picture posting users, a survey was used for online daters to rate their own looks. According to the report, 19 percent of men and 24 percent of women reported possessing “very good looks,” while 49 percent of men and 48 percent of women reported having “above average looks.” Those who selected “looking like anyone else walking down the street” included 29 percent of men and 26 percent of women. Less than one percent of users claimed “less than average looks”; a few joked, “bring your bag in case mine tears.”
But are they being honest? According to the MIT report, there is a discrepancy between certain physical characteristics survey respondents supplied and those corresponding to national averages. For example, the average survey-stated weight of women tends to be six pounds less than the national average, while the stated height of men is 1.3 inches taller in the online survey than in national averages. Either online daters are a skinnier, taller, more attractive bunch than the rest of us, or they may be stretching the truth.
One thing certainly rings true in both real and online dating, according to the MIT report: physical attraction is the biggest predictor of dating proliferation.
What do Online Daters Want?
The MIT report found that online daters tended to be younger than their “general population” counterparts; the median age for a site user was 26-35, while the general populations of Boston and San Diego’s median age ranges were in the 36-45 range.
Much like the real world, physical attraction is the biggest predictor of having a prolific online dating experience. Those men and women in the lowest “looks” decile, according to the MIT report, received only half as many e-mails from other online daters as members whose rating were in the fourth decile; users in the top decile were contacted twice as often. Echoing what Edelbrock said about pictureposting daters being more active, the MIT study showed that women with photos received at least twice as many e-mails as those without, and men received 60 percent more e-mails than those without who described themselves as having “average looks.”
The data goes on to confirm that men in the 6’3” – 6’4” range receive more messages from users than those in the 5’7” – 5’8” range, while women from 5’3” – 5’8” fare better than their counterparts. The report even pinpoints the optimal BMI for men and women to receive optimal email messages from online daters: for men, it’s the slightly overweight BMI of 27; for women, it’s the underweight BMI of 17. That latter figure corresponds with that of a supermodel. According to the report, a woman with a BMI of 17 received 90 percent more first-contact emails than a woman with a BMI of 25, which is considered healthy by the American Heart Association. These sorts of physical preferences bear themselves out even in hair length; men with long, curly hair and red hair fared worse than their counterparts with “medium straight hair”; women with long, straight hair faired better than their shorter-hair contemporaries.
Conclusion? Online daters are a picky bunch. What they are, according to many, is serious about finding a mate. “I think Match.com is generally for the serious dater,” Edelbrock says. “We have 400,000 people a year resigning, saying they met the person they were seeking on Match; once they find that person they’re not staying online. People who put themselves ‘out there’ online are saying, ‘I really want to meet someone’—if not for marriage, then at least a serious or long-term commitment.” The MIT’s study corroborates that statement.
How Does Online Dating Work?
Usually, there’s a physical/demographic portion to fill out, followed by a variety of “compatibility tests” to help with member pair-ups. And there’s usually a charge, too—with a cheaper monthly rate afforded to those who sign up for multiple months.
According to comScore Media Metrix, Match.com was only second to Yahoo! Personals as of January 2006 in attracting the most users. It won that distinction with 3,893 unique users that month. Match.com capitalized on its popularity last February by launching Chemistry.com.
According to Chemistry.com press releases, this site is for serious daters who want to be matched with someone compatible, instead of having to search for matches. The “Chemistry Profile,” a lengthy survey the potential site member fills out about his or her personality, likes and dislikes, is common among online dating sign-up protocol. It may be different from other online dating surveys in that “renowned biological anthropologist, author and expert in the science of human attraction” Helen Fisher, PhD, created this particular survey.
Who else but such an “expert” could compile dating questions dealing with the comparative lengths of one’s ring and index fingers? Or have a “sensory perception” interlude that has respondents match figure shapes and sizes…
Then there’s the question in which survey takers are asked, after seeing a book cover with a man and woman— one backgrounded, one in the foreground, and both looking off over the sea—to label it with one of the following titles: “Adventures on the Rhein”; “Anatomy of Friendship”; “Power Plays”; or “Things Left Unsaid.”
Despite questions like this—which some men and women may find off-putting—many people who sign up to find love on the Web do get their wish. According to the people polled for the Pew study, “Three percent of the Internet users who are married or in long-term committed relationships say they met their partners online. That represents about three million people.”
If three percent sounds small, realize that in the Pew’s “representative” study of thousands of Americans, less people reported having met their spouses at church, at a “recreational facility” like a gym, or through a blind date or dating service, to name a few traditional meeting venues.
Of course, online dating is not for everyone. Three years ago, Christine, a Texas-based art director, logged onto eHarmony®. She had just broken up with her off-and-on boyfriend of six years, and was ready to meet the “love of her life” the Web site promised to find. She completed the elaborate entry questionnaire that had asked about her beliefs, ideals, characteristics and upbringing. She then pressed the button that asked if she was ready to find her ideal mate, and waited patiently for twenty minutes while the site combed through its thousands of user profiles to deliver her perfect match.
“We have no matches for you. Try expanding your search area,” the result said. She had already put the whole world. She married her ex-boyfriend.

Here’ s a turn from an Australian scholar about Internet dating....
The commodification of intimacy
By Millsom Henry-Waring - posted Monday, 9 July 2007
The increasing popularity of online dating is self-evident. We live in a global consumer-oriented world. We appear to be comfortable with the idea of effectively shopping online for love. Yet something remains missing.
Instead of offering radically new options for connecting, online dating merely reinforces traditional forms of intimacy, where “man still meets woman” according to explicit and implicit social criteria. Some innovative online dating technologies can offer us a real opportunity to reshape the ways in which we connect intimately, but so far, any developments have been curbed primarily by the commercial interests of the online dating and to a lesser extent, technology industries. And this is a real failing.
We all know someone who has dated someone they have met online. Yes, we do. It is OK to own up - really. Everybody’s doing it. Online dating 21st century style might create an occasional titter or a knowing look, but there is no longer a deep-rooted social stigma attached to finding a partner online.
Unlike traditional forms of dating via newspaper ads, or introduction agencies, online dating is no longer viewed as an activity of sad, lonely, or desperate people. Such unflattering perceptions are firmly a thing of the past. More often than not, the image today is more likely to be a professional, mobile, technologically literate person who may be time and “intimate network” poor, but who has a thoroughly postmodern, consumer, criteria-driven idea of what to look for in a partner.
As a consequence, there has been an exponential rise in the number and type of online dating sites to meet and connect individuals with each other, both locally and globally. Today, most people meet and connect with someone through specific online dating sites such as RSVP, Matchmaker.com and LavaLife.
Many of these online dating sites charge an average monthly subscription of between $40-$50 for members. Members have to place a brief written profile (usually with a photo) of themselves online, based on a prescribed set criteria such as age, gender, “racial” heritage and occupational status. Members can then browse and search through the site to find likely matches. In addition, members can then contact each other via the sites’ many interactive communication tools such as email, chat and SMS services.
This is where online dating sites make money. It is big business. The online dating industry is a major global commercial enterprise. According to Jupiter Research in 2006, the online dating industry had a turnover over US$649 million.
As with most market-driven enterprises, the online dating industry has responded to demands from people with a diverse range of needs. There are now a plethora of niche or speciality sites, which attempt to cater for a wide range of preferences such as “race”, religion, sexuality and disability - such as Blacksingles.com, CatholicMatch.com, Gaydar.com.au, Planet Sappho or CupidCalls.
In addition, a number of online dating sites which claim to be more selective have emerged. These include sites such as eHarmony which aims to attract singles who are serious about finding a long-term partner based on highly selective and detailed compatibility measurements. And the True.com site which endeavours to ensure that members are bona fide single people of good repute, with warnings about being sued if they are not. And more recently, the rise of online dating sites like Meet People With Herpes (MPWH), or Prescription4Love for people facing the stigma of special conditions, such as HIV or Herpes.
While all of these sites appear to be responding to demand and supply in the marketplace, they do raise more serious questions about the lack of any liberating or emancipatory vision for online dating. More on this in a moment.
Recently a number of economic commentators have claimed that the online dating industry has reached its financial peak. This is linked to the variable nature and quality of dating online and the unwillingness of singles to pay to remain online for the long-term. In addition, the emergence of social networking sites such as MySpace, Facebook, Udate, Club Intimate have enabled people to find, meet and connect, intimately or not, for free.
So what are the factors that have led to this change in perception and behaviour? They are many, but the key drivers are the developments in new technologies alongside fundamental global changes in our economy which are impacting not only on the ways we trade, but also more crucially on the ways in which we live. Sociologists such as Ulrich Beck, Elisabeth Beck-Gernsheim and Anthony Giddens, have pointed out that there are now many more risks and far less certainties, in both our public and personal lives.
We live in a time which sociologists describe as characteristic of the post-modern global society, where there is a decline in traditional norms and values that used to guide society and individuals - moving from one which was more collectivist in nature to a focus which is now more individualistic.
For those of us fortunate to live in a country like Australia, we know that we have greater prosperity than in the past and compared to some parts of the globe. We know that our standards of living and health are higher. And like other affluent countries, we also enjoy and demand the right to consume.
Yet, we also know that despite this material wealth, we are more likely to face uncertainties in our careers. We are more likely to move several times for work across towns, regions, the nation or the globe. We are also more likely to be in and out of intimate relationships. It should not be a surprise to find that people are actively seeking different ways to meet, to connect, to date and ultimately to form intimate and other relationships with.
While there are some positives to this social shift, such as more personal forms of freedoms and choices, there are also some negative consequences, particularly in the ways in which we connect intimately and otherwise.
Leading sociologist Zygmunt Bauman for example, laments the type of intimate relationships that now exist. Bauman talks negatively about love in postmodern societies - love has become so fluid that it is “liquid”, devoid of real shape and meaning.
Another prominent sociologist, Anthony Giddens takes a slightly modified view of relationships in the 21st century, by explaining how we now enter relationships no longer out of obligation or duty, but out of a demand for reciprocal partnership as an end in itself. Thus, if relationships do not work out, we simply leave. Both regard the rise of online dating sites as evidence of the commodification and ultimately, the disposability of intimacy.
This commodification of intimacy has been aided by the commercial nature of the online dating and technology industry, which inevitably regards dating as a type of commodity in which individuals can consume each other. The market is therefore a key influence shaping online dating. Unfortunately, this has meant that any liberating or radical changes to conventional forms of dating have been neglected. As a result, the online dating and technology industry has been a major obstacle to truly altering the ways in which people can connect intimately.
For example, most features of online dating sites tend to reinforce existing norms about dating, especially from a gendered or racialised perspective.
Often the act of dating online involves browsing and filtering the visual cues of photos, which tends to prize beauty and attractiveness through a largely exclusive western, Anglocentric lens. You do not have to go far to read from the front pages on, whom or what is rated as an attractive male or female.
Further, on some of the online dating sites, the assumption remains that men do most of the courting or chasing via “kisses” and “smiles”. In a collaborative study on online dating in Australia, a colleague (Dr Jo Barraket) and I found that while the possibilities offered by new technologies should enable individuals to meet others regardless of geography or conventional social criteria - people are still focused on finding people whom they would otherwise meet in a conventional sense.
Despite the opportunity to shop for love then, it appears we are still looking at the same labels or brands, with only a few of us willing to take the risk of trying on a new label.
The online dating industry at the moment reinforces the status quo of how “man meets woman” (or woman meets woman and man meets man). A key example can be found on almost all online dating sites as they focus on conventional forms of beauty, age and attractiveness - some are more explicit such as BeautifulPeople.net, GorgeousNetworks.com and MillionaireMatcher.com. Or sites like WildMatch.com or IwantU.com who draw a fine line between dating, sex and soft pornography. Even those which appeal to singles who want to meet others from different cultures are problematic, as they often stereotype groups of people as the exotic, submissive Other. These include sites such as InterracialSingles.net or InterracialMatch.com, AsianSinglesConnection and CherryBlossoms.
What I find disappointing and frustrating is that although there is a huge potential for technologies to connect people more innovatively, online dating sites have largely ignored any efforts to challenge the very ways in which we date. This neglect has been detrimental. So the status quo remains. Men still look in a certain way. Women still are objectified. Businesses make money as people consume.
Key questions remain - what about finding viable alternative ways of really connecting with people outside the square? Why don’t we demand more positive ways of connecting, intimately and otherwise?
Connecting to each other is a key human activity in the 21st century. We just all need to work much harder at connecting in the real world. It is too easy to shift tack and forget the real world in favour of alternative worlds offered by SecondLife and others. We know that humans desire and actually need to meet others physically to connect, especially in an intimate way. Despite all the promises of cybersex, there is something very false, alienating and artificial about it. Nothing can replace skin-skin contact. Anything else will always be second or third-best.
Online dating via deliberate or social networking sites looks set to continue to be a way in which people connect. Online technologies still have the potential to offer new ways of connecting. I believe that we just need to find much more radical and inspiring ways in which we can break free from traditional stereotypes about dating which particularly continue to place women and Others as objects and commodities rather than as equal, active partners.
In order to be viable in the long-term, the online dating (and the technology) industry will have no choice but find more innovative ways of encouraging us all to connect. Until then, maybe some of the answers lie firmly with all of us to find practical, creative and transformative ways of truly connecting with each other, intimately or otherwise.
Dr Millsom S Henry-Waring is a Lecturer in Sociology in the School of Political Science, Criminology and Sociology at the University of Melbourne. She has conducted a small study on online dating entitled “Virtual Connections” with a colleague Dr Jo Barraket also from the University of Melbourne.

I just stumbled across the greatest site: It’s a blog where secrets get posted. What a great way to deal with something embarrassing in your past: Make a postcard with your secret on it and send it in. Every week, new ones get posted. The blogger Frank Warren is an artist and has complied the postcards into book. See them here on Amazon.
Here’s another, more effortless and less arty way to confess your flaws: grouphug.us Here’s another one, though the “confessions” are a bit raw: onlineconfessional.com
I’ve written quite a bit about secrets, their power to keep us from getting close to someone else, and what to do about that. You can get a copy of my article “Do You Have a Secret? How to Tell Your Sweetheart Your Worst” for free by subscribing to my enewsletter *eMAIL to eMATE* or you can buy it at Your Sweetheart Store
From Your Romance Coach, Kathryn Lord

Trufina.com: Prove you are you with a free Trufina ID Card Share your Trufina ID anytime you need to prove your identity online
Here’s how the Trufina site says you can use it’s services for online dating.
Intelius.com: Background Check By Social Security Number
Background Check Includes: Criminal report, sex offender check, lawsuits, judgments, liens, bankruptcies, home value & property ownership, 30 year address history, relatives & associates, neighbors, marriage records, and more.
You can view a sample report by clicking a link on the Intelius site.
The Corra Group This service does background checks for businesses, but will also do searches for individual uses.
Also, don’t forget to Google your date’s name, or do a search on MySpace, remembering that many people may share the same name. I just searched my name on MySpace and got five girlie’s, some of them pretty young.
If you live in the Pittsburg, PA, area, you can check out the website maintained by the Allegheny County Sheriff’s Department to catch dead-beat parents.

Via an article on Time.com:
..thanks to Vumber you can get many numbers with only one phone — and even numbers from more desirable area codes. You can be reached at a New York City number one minute and L.A. the next, or small-town Alabama, where you really live. If the person dialing one of the numbers turns out to be a less than desirable caller, poof! the number disappears with a few keystrokes. “You can vanish without a trace,” said Geoff Schneider, executive vice president of Vumber.
Vumber is free for the first 100 minutes, then $4.95 for the first month. then $9.95. You can also buy packages of minutes, but with the way singles tend to talk on the phone, a monthly plan sounds best to me.
I have a client who lives in New Jersey but would like to date women in Manhattan. This could give him a Manhattan phone number, though the cheat wouldn’t work forever.
Match.com offers Matchtalk, which uses Jangl’s technology. MatchTalk was offered for free, but will soon be a $6.99 per month add-on to a Match.com membership.
From Your Romance Coach, Kathryn Lord

I found this comment below on Mark Brooks’ Online Personals Watch. It’s from James Houran, Ph. D. who used to be associated with True.com and now is not. I don’t know the “why’s” of either. Regular readers of my blog know that I don’t think much of True.com. But Dr. Houran does sound like he knows what he is talking about, and if you are interesting in compatibility testing or have taken them (a la eHarmony, True.com, PerrfectMatch, etc) you should read his comments here and the article he sites at the end “The Truth About Compatibility Testing.”
Despite their potential power and value, all assessments have limitations. Both online dating sites and their customers need to have realistic expectations about what types of information assessments can and cannot deliver. The strengths and limitations of a given assessment are based on its technical and theoretical underpinnings.
Below are some important points to remember in this respect:
1). Assessment feedback is derived from mathematical extrapolations of behavioral data. As such, feedback reports describe statistical predictions of what attitudes and behaviors a given test taker will likely exhibit. Mathematical models are consistently more valid than subjective observations, but even the finest assessments are never 100% percent accurate 100% of the time.
2). The validity of a report is limited by the reliability of the test taker’s responses. Test-takers may answer assessments unreliably for a myriad of reasons: lack of motivation or interest due to less than ideal testing conditions or test taker’s mood, fatigue from answering a long set of questions, an attempt to answer questions in a socially-desirable way or difficulty understanding particular questions for linguistic reasons (e.g., when English is not the test taker’s first language).
3). All test scores are statistical estimates. Thus, each score is accompanied by its margin of error [also called a confidence interval or standard of error (SE)]. However, properly constructed employee assessments provide information on the statistical reliability of a particular test taker’s test scores, as well as measure the degree to which a test taker seems to be answering the assessment truthfully.
4). Finally, the quality of an assessment (and hence its feedback) is associated with its methodological and statistical principles:
Self-referential vs. normative instruments: Some assessments provide feedback based simply on how a test taker perceives him or herself. In other words, these instruments describe individuals only in a self-referential way, i.e., against themselves. Examples of self-referential instruments are the Myers-Briggs Type Indicator (the inspiration for PerfectMatch.com’s test) and the DISC assessment (offered by Thomas Technologies). By contrast, normative instruments are inter-individual because they describe test takers against a reference group. This approach is significantly more valid than the self-referential approach.
Classical test theory vs. modern test theory: Most assessments on the market today are constructed and validated using classical test theory, which essentially treats all assessment questions as equally weighted “points.” A great example is the assessment offered by eHarmony.com. Such assessments consequently provide a total score that is the sum of those points. This approach has been outdated since 1960. Today, test and measurements experts rely on modern test theory (Item Response Theory and Rasch scaling), which yields unbiased, scaled scores for test takers. Modern test theory is the same gold standard statistics used in such well-known assessments like the GRE, MCAT and LSAT. This approach can identify and remove response biases related to age, gender, cultural background and employment level of the test taker. Besides greater technical precision and the protection of meeting legal requirements, modern test theory also yields richer information that traditional approaches miss.
For detailed scientific information on the realities behind compatibility testing, see:
Houran, J., Lange, R., Rentfrow, P. J., & Bruckner, K. H. (2004). Do online matchmaking tests work? An assessment of preliminary evidence for a publicized ‘predictive model of marital success.’ North American Journal of Psychology, 6, 507-526.
For a lay-person’s guide to the subject, see:
http://www.onlinedatingmagazine.com/features/compatibilitytesting.html
Thanks,
James Houran, Ph.D.
Online Dating Magazine

From my January 1, 2007, *eMAIL to eMATE*:
Internet dating is LOOKING GOOD!
My, how things have changed since I first tried online dating on
Match.com in 1997. Looking for love on the Net was brandy new
then and quite suspect. A few brave souls were tip-toeing onto
the sites and trying out the medium, but, land sakes, was it
scary or what? And no help anywhere. I know, because I looked.
For you newbies to the Internet dating scene, matters took a
dramatic turn after 9/11. The tragedy suddenly refocused the
country: Everyone now ached for connection and family. Singles
started signing up on dating sites by the hundreds of thousands.
Listing on a dating site became okay, even mainstream. No longer
is it unusual to hear that a couple met online. Now, your
computer is second only to friends and family as a way to connect
with possible mate candidates.
The influx was heady. Online dating sites experienced mammoth
growth for several years as folks signed up and plunked down
their credit cards. Growth has slowed to single digits, but that
does not mean that Internet dating is a fading fad. Far from it.
Did you know that online dating is one of the top money makers
online? “After nearly a decade of double-digit growth, online
dating revenue rose 7% last year to slightly more than $515
million, per Jupiter Media. (Match’s share is about $250
million.)”
Remember that there is only a somewhat finite number of singles,
so at some point the growth would have to stop as the percentage
got close to 100. At present, the estimates are 1/3 of singles
have visited online dating sites. Also, people come on and off
the sites every day. Taking your profile down off the dating
site where you and your Sweetie met has become a sign of
increasing commitment with cyber couples.
My buddy Mark Brooks recently posted some interesting info on his
OnlinePersonalsWatch.com blog: Here’s a summary and link to an
article on dating site usage in 2006.
Interestingly, Yahoo! Personals is pulling way ahead of
the crowd in membership and visits. Since I write for Yahoo!
Personals, I’ll take a little credit for their #1 position.
True.com’s stats are deceptive, as comparing the two charts show.
(I cannot recommend True.com—if you wonder why, look at my
http://www.find-a-sweetheart.com/blog/C37/ “ title="many blog posts">many blog posts:.
Match.com (my personal favorite, since that’s where I met hubby
Drew) is stumbling on in 3rd and 4th place on the two charts.
Another of Mark’s postings led me to “Market Spotlight: Online
Distilling the verbiage, it looks like number of visits
to dating sites are down, but revenue is nicely up. To me, that
says daters are getting serious and paying up, and fewer people
are visiting sites to snoop. Good.
Interestingly, the article also points to what I have sensed:
Singles get busy after Christmas, and particularly after New
Year’s. Online dating sites’ business soars then (and so does
mine). Seems as if the loneliness of the holiday coupled with
New Year’s as a time to start new habits gets folks off the
stick.
Tip: That means new people are signing up, right now! This is a
particularly good time of year to be active and looking on your
favorite site. Remember, new people come on every day—and
others drop off as they find partners. Be ready with your spick
and span profile. Be proactive: Contact others. Don’t wait,
because you don’t know how much longer this new Cutie might be
available.
A third posting on OnlinePersonalsWatch is an interview with
Match.com’s CEO Jim Safka. Looks like Match is going stylish and
pursuing a more upscale market: a new look to its site (adding
lots of snazzy black), offering a stylist to help with photos
Lots of
black and white there, too. And Match is piloting a real
matchmaking program with what looks like real matchmakers:
Platinum.Match.com It’ll probably be
pricey, sounds like perhaps around $1000 per year. Still less
that a tractional matchmaker, though.
Yahoo! Personals still looks about the same, and I think is a bit
more unwieldy to maneuver than Match.com. But they are doing
something right at Yahoo! You can’t argue with #1.
So I will stick with Match.com and Yahoo! Personals. Why go
elsewhere, except for a special niche site like JDate? Stay
where the numbers are.
From YOur Romance Coach, Kathryn Lord

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